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I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fifth lesson; create strong referral networks. Where do professional…
I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the fourth lesson, create a strong, personal brand. It can…
Referrals in business: Your mindset is key Do you ever think that some people just have a secret skill to generating referrals? That some people are just naturally good at it? That it’s a knack that you just don’t have? What if I told you that this secret skill is something you have too? Would…
Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals. However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much…
What makes a strong Business Case for partner? The best and most effective partnership Business Cases continually verify and quantify all the statements within them. In this article, I discuss what data is required and how to use it to strengthen your Business Case for partner. What is your evidence that you can win business?…
Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…
When you start a marketing plan, clients don’t normally fall out of thin air. Nor will every meeting instantly turn into a golden relationship. When accountants or lawyers are marketing, it takes time to build your brand, form strong introducer relationships, and generate awareness within the internal and external marketplaces. The early days of marketing…
Litigation is impossible to sell. After all you can’t just pick up a phone and cold call a prospect to see if they have a dispute and need your services. Nor do most rational people want to be a situation where they are in a dispute with someone. So therefore, how DO you sell your…
I’m sure we’ve all been in that stomach-churning position of wondering just exactly where you next new decent client is coming from. Or whether you are taking a leap of faith to start to win your own clients. It’s truly gut-wrenching, particularly when you have been actively getting your name out there and supposedly doing…
Referral generation tips: Or why you are not getting enough business from your network I’ve been spending a large proportion of my time recently helping lawyers create their business and personal case for partnership. As a result of doing this work, I have asked all of them, ‘how much is your referral network worth to…
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