tactical marketing plan

3 ways to stop feeling daunted by business development

I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly, …

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But my leads are coming from random places…

I was sitting down with one of my favourite clients for our scores-on- the-doors monthly KPI review. As always we look at her marketing activity and the leads it is producing. As we looked through which sources her leads had come from, she mentioned to me that she was really pleased to have nearly hit …

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