I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner . I created the How to Make Partner website and Progress to Partner Academy to help lawyers, accountants and consultants like you to realise that you need stop waiting patiently to get noticed, take control of your own career progression to get noticed as “one to watch” for partner-track and beyond in your firm.

Present yourself as the future partner they can’t afford to overlook Click here and I’ll send you my FREE  guide to creating a cast-iron business case for partner.

  • Tips for presenting your Business Case at your partnership panel interview

    Tips for presenting your Business Case at your partnership panel interview

    You’ve poured your heart and soul into writing your Business Case for partnership. Your challenge is now to condense your ‘war and peace’ Business Case (and we have seen firms which literally require their partnership candidates to submit business cases which are over 50 pages long) into a 10-minute persuasive, engaging and impactful presentation for…

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  • This is the most important tool you can use to talk about your Business Case for partnership

    This is the most important tool you can use to talk about your Business Case for partnership

    Over the last few years I have been advocating using a tool called a one-page Talk Sheet to communicate your Business Case for partnership in your firm. In fact, this tool is probably the most important tool you can use when on partner track (or if you want to get onto partnership track). I’m Heather Townsend,…

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  • 5 types of referral friction you need to overcome if you want to generate referrals from your firm’s existing clients

    5 types of referral friction you need to overcome if you want to generate referrals from your firm’s existing clients

    In this article, I consider the knotty problem of how to open up the internal marketplace in your firm to build your own client portfolio. This is especially important if you are in a Big 4 or large law firm. Why is this important? The really successful professionals in a Big 4, Magic Circle or…

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  • The new LinkedIn search capability you have probably missed

    The new LinkedIn search capability you have probably missed

    In the past month I’ve been working with managers and directors from a large firm of accountants on how they use online networking to win clients. Naturally this has involved a deep dive into LinkedIn and how they use this ‘on purpose’ and effectively. I was less than impressed when LinkedIn brought out its completely…

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  • When is the right time to move from a Big 4 to a Mid Tier Firm?

    When is the right time to move from a Big 4 to a Mid Tier Firm?

    What are the benefits of moving from your Big 4 firm to a Mid Tier firm to take the final step up to partnership?  What factors need to be present for the move to be the right one for you and your career? I’m Heather Townsend, author of Poised for Partnership and co-author of How…

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  • Changing a poor reputation: how much time should you invest?

    In one of our regular “How To Become A Member Of The Club” webinars, John Moss and I were asked a fantastic question about how much time you should invest in changing a poor reputation before moving onto a different firm? Here is how John and I responded: Changing a poor reputation?  How big is the…

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  • How to return to work after caring for children or aging parents

    How to return to work after caring for children or aging parents

    John Moss and I were asked a cracking question in one of our regular “How To Become A Member Of The Club” webinars. “I was at a senior level (not yet partner) at work before taking time away looking after children and an elderly parent. How should I handle my return to work?” It’s an…

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  • Exiting your firm to set up on your own? Read this first

    Exiting your firm to set up on your own? Read this first

    If you are currently in practice and thinking about starting your own practice, this blog post tells you what you can expect from your soon-to-be-former employer and how to get your first clients. Starting your own practice: Not as easy as it may seem I’ve been privy to two situations where a director of a firm has…

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  • The 3 most likely reasons why your leads are not converting

    The 3 most likely reasons why your leads are not converting

    Do you find that you have good conversations with prospects which never quite seem to lead to paid work? You are not alone! This is one of the most common challenges professional advisors have with their business development. Particularly when they are new to business development. In this article I explore the 3 most common…

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