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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria
In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)
While many of us may know that the key to modern marketing is content, the problem usually is time. How do we create enough content to position ourselves as an expert when we don’t have the time? This article outlines the three ways of creating content marketing in less time. 3 ways to produce content…
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Boosting your online visibility: What makes for good content on LinkedIn?
If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…
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3 classified secrets to job seeking in professional services (part 3)
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
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3 classified secrets to job seeking in professional services (part 2)
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
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3 classified secrets to job seeking in professional services (part 1)
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…
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How to come out of your partners’ shadow in a pitch
Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…
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5 foolproof ways to get your staff to take initiative (and why they won’t take it in the first place)
“Why won’t my staff take initiative?” , “why do they always come to me with any little problem?” , “why do I have to spoonfeed my staff?” These are questions that a lot of managers ask and don’t know the answer to, so this is what this article is all about. How can you encourage…
