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One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. However, many professionals resist having a niche because they are worried about turning business away. Let’s deal with this one, once and for all – will I have to turn business away…
One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…
One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are still wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to…
Many of you will know that I am a massive fan of Twitter, and probably am seen as a bit of a veteran of the medium. I’ve clocked up a few tweets in the last 3+ years and seen one or two things… However, it was brought home to me recently, the importance of engaging…
I was working with a new client last week on a keeping in touch strategy for him, his team members and his existing clients and referrers. As we talked through his current networking practices – which he did very well – it became apparent that with a little more structure he could increase the effectiveness…
I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…
I started writing 5 ways to make it easier for you to pick up the phone and make a call In this 2nd part of the blog post, I am showing you ways 3, 4 and 5 to make it easier for you to pick up the phone. I’m Heather Townsend, author of Poised for Partnership and co-author…
If you find it hard to pick up the phone and make that call, you’re not alone! It’s particularly tricky when you have to call people you have not spoken to in a while. If you want to win more work from your clients and your network, one of the best ways is to stay…
This is part 2 in a blog series about how to build your profile without physically being there. In part 1 we looked at the importance of prioritizing who you will meet and which events you will attend. We also examined how social networking allows you to build your profile without leaving your desk, or…
When I started my own business I had a 20 month old and a 3 year old. My decision to be my own boss had been preceded being made redundant, whilst the global economy crashed. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global…
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