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Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….
In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…
I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…
In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…
I often run workshops on ‘working the room’ and I am always being asked how to make myself more memorable at networking events. In this business development clinic post, I share 4 ways of helping you be more memorable when working the room. Help people remember your name When you introduce yourself, say your first…
Heather Townsend helps professionals become the ‘Go To Expert’. She is the author of the award-winning and best-selling ‘The FT Guide To Business Networking‘. In this post, Heather shows you that it is possible to build up a network which helps you win business without compromising on your evenings with the family. How does…
This is the fourth blog in a series by Martin Bragg, highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. (See here for Martin’s 1st, 2nd and 3rd blog) In this…
This is the third blog in a series by Martin Bragg, highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. (See here for Martin’s 1st and 2nd…
This is the second blog in a series by Martin Bragg, highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. (Martin’s 1st blog post can be found…
This is the first blog in a series by Martin Bragg, a highly experienced business development expert with 20 years experience in professional service firms. Martin has worked in business development for major international law firms including the magic circle and for accountancy practices in the big four and beyond. In this first blog post, Martin…
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