8 ways to help prospective clients sign up quicker – Part 2
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8 ways to help prospective clients sign up quicker – Part 2

ByHeather Townsend

Continued from yesterday: 5. Don’t solve their problems before they buy This one sounds strange, because surely we should be proving our worth before our clients buy? So, helping them to take action and commit to working with us. Actually no, very often if we solve our potential client’s problems before they commit to working…

8 ways to help prospective clients sign up quicker – part 1
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8 ways to help prospective clients sign up quicker – part 1

ByHeather Townsend

If someone could wave a magic wand, one of my three wishes would be that potential clients would turn up cheque book in hand asking me where to sign and when to start. I’d then have to spend less time wooing them and helping them through the process of getting to the all important signing…

Why valuable content helps you gain referrals
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Why valuable content helps you gain referrals

ByHeather Townsend

I was asked by Sonja Jefferson ofValuable Content to write a guest blog for them on the role of valuable content in gaining referrals for your business. I have reproduced the blog here: As part of the research for ‘The FT Guide To Business Networking’ I spent over thirty hours interviewing international networking experts such as Ivan Misner, as well…

why every networker needs a credibility story (or two)
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why every networker needs a credibility story (or two)

ByHeather Townsend

After training over 200+ professionals in the last 6 months on their networking skills, I noticed that there was a common theme to what people found hard to do when networking. This theme, went something like this: “how do I start and maintain an interesting conversation, whilst not being boring, but use this conversation to…

How to choose your Twitter name
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How to choose your Twitter name

ByHeather Townsend

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines…

What should I write in my firm’s blog – and how do I decide what to write?
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What should I write in my firm’s blog – and how do I decide what to write?

ByHeather Townsend

8 ideas to help you blog more easily. Blogs help build new business, but many professionals are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of ideas takes too long” “Where will I get ideas…

10 places for business networking when you have no time to network
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10 places for business networking when you have no time to network

ByHeather Townsend

A phrase that typically follows me around is ‘how do you find time to do everything? (The answer is I don’t, I just prioritise very well!) But, it left me thinking about how to find the time to network when you have no time to network. I have two young children, a business and far…

How do I enter a room confidently?
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How do I enter a room confidently?

ByHeather Townsend

I’ve spent a large portion of 2011 helping accountants, lawyers and other professionals become more confident to both stay in to network as well as going out to network. Every time I run a training workshop focusing more on the working the room part of networking, there is normally someone who wants to know how…

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