6 essential tips to avoid stirring up trouble on social media
Here is my guide to keeping yourself safe from ‘flaming’, and trouble on social media.
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Blog | Building your client portfolio | Developing Your Brand | Networking | The skills you need to sell your services part2
How to sell litigation and other ‘distressed services’
Litigation is impossible to sell. After all you can’t just pick up a phone and cold call a prospect to see if they have a dispute and need your services. Nor do most rational people want to be a situation where they are in a dispute with someone. So therefore, how DO you sell your…
7 simple ways to get more value from your clients without having to upsell them a thing
I was with a client recently who has managed to win some business from well known darling of the UK high street. The problem is that whilst it is a great client to have, my client was told that they are very unlikely to get a much bigger slice of the company’s legal work. You…
How to give the best presentation of your life when pitching your business case at your partnership panel interview
How to make sure that you truly ace your presentation of your business case at your partnership panel interview? This is an extract of an interview that I gave to Errol Williamson a few years ago. Errol Williamson: First question, your recent blog ‘How to make partner.com’ on your website provided five essential elements…
Blog | Building your client portfolio | Business Development Habit | client service | Developing Your Brand | Increasing Your Profile | market intelligence
9 excellent ways to truly understand what your clients will want to buy
Last week I was helping a group of consultants start the process of winning their own new clients. Many of the consultants, similar to most accountants and lawyers, had a mental block with the word selling and the ‘ra-ra’ element of starting to market themselves. (The ‘ra-ra’ is their words not mine). After all, most…
Is the curse of professionalism limiting your career progression?
A few months ago I was helping a group of consultants put together their personal marketing kit. Despite most of the consultants handling client portfolios worth over £1 million, they almost all suffered with the curse of professionalism, which was stopping them taking the next step in their career. In this blog post I identify…
Blog | Building your client portfolio | Business Development Habit | Developing Your Brand | Increasing Your Profile | Networking | Social Media
4 business development lies you need to stop believing if you are to quickly grow a partner-sized client portfolio
When I look at the curriculum of ‘high potential’ programmes in many firms, I can get rather hot under the collar. You may wonder why? Well, they seem to have (at worst) forgotten the fact that their future partners need the skills to win work. Either that or the quality of the business development training…
Blog | Branding Yourself | Building your client portfolio | Developing Your Brand | Increasing Your Profile | Social Media
How to make a strong impactful online presence – without spending your whole life online
When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…
3 rules to find the time to use social media effectively without getting badly distracted
How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social…
The essential contents of any Go-To Expert’s personal marketing tool-kit
In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written…
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