building your profile

Why internal networking could be your secret weapon to getting promoted in your firm

When accountants, lawyers, and consultants think of networking, they think of the events that they attend after work. Oftentimes, they think of lunches, coffees or the activities that they do off the clock. Many don’t even consider that they are sitting on a goldmine of opportunity every single day. Here is why internal networking, and …

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Internal networking strategies

How to make sure you get the referral rather than your partner

There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas …

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How to ask for referrals

How to get good at blowing your own trumpet without coming across as a show-off

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on …

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how do I get more client

This cautionary tale will make you consider your online footprint

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much …

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How to become the Go-To Expert for Radio and TV

I am delighted and honoured to feature this guest post by Penny Haslam, a business journalist who has been broadcasting for nearly two decades on radio and television and founder of PHEW (Penny Haslam’s Expert Women). Penny knows all about how to get your expertise noticed by TV and radio broadcasters. Getting yourself known by the …

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5 smart strategies to use internal PR to accelerate your career

I recently had a week or so when many of my clients were ruing their decision, whether conscious or not, to neglect their internal PR. Not doing your own internal PR can be, as one of my clients found, incredibly costly to your career progression in a firm. In fact, get it wrong and you …

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It is not who you know any more, but how they got to know you…

I had a long conversation recently with a managing partner of a mid-tier law firm. In our conversation he lamented the fact he was struggling to get some of his partners to embrace the fact that client’s buying habits had now changed. The problem was that many of his partners had previously been very successful …

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Business Development Clinic: How can I win more personal tax clients?

This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract. …

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