5 smart strategies to use internal PR to accelerate your career
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5 smart strategies to use internal PR to accelerate your career

ByHeather Townsend

If you want to accelerate your career in your law firm, accountancy or consulting firm? Then stop neglecting your internal PR! Not doing your own internal PR can be incredibly costly to your career progression in a firm. In fact, get it wrong, and you may find yourself out of a job! Sounds dramatic, I…

Why internal networking could be your secret weapon to getting promoted in your firm
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Why internal networking could be your secret weapon to getting promoted in your firm

ByHeather Townsend

When accountants, lawyers, and consultants think of networking, they think of the events that they attend after work. Oftentimes, they think of lunches, coffees or the activities that they do off the clock. Many don’t even consider that they are sitting on a goldmine of opportunity every single day. Here is why internal networking, and…

How to make sure you get the referral rather than your partner
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How to make sure you get the referral rather than your partner

ByHeather Townsend

There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas…

How to get good at blowing your own trumpet without coming across as a show-off
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How to get good at blowing your own trumpet without coming across as a show-off

ByHeather Townsend

“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…

8 tried and tested ways to increase your profile
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8 tried and tested ways to increase your profile

ByHeather Townsend

It’s a common piece of feedback that many aspiring partners or directors will get told. In a professional services organisation, having a good profile leads to getting onto the plum assignments and being first in line for any promotions. But what does it mean, and how do you go about increasing your profile?

This cautionary tale will make you consider your online footprint
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This cautionary tale will make you consider your online footprint

ByHeather Townsend

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much…

Business Development Clinic: How can I win more personal tax clients?
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Business Development Clinic: How can I win more personal tax clients?

ByHeather Townsend

This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract….

Business Development Clinic: 6 tips to help you become the Go-To-Expert
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Business Development Clinic: 6 tips to help you become the Go-To-Expert

ByHeather Townsend

This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…

needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –
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needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –

ByHeather Townsend

this needs a good tidy-up and updated info before republishing as a new article Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at online reputation management – essential for today’s savvy joined up networkers….

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