buying journey

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your …

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clients buying journey

What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of …

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Messy office table with notepad, computer, reading glasses and coffee cup. View from above with copy space
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