Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

The definitive guide to ‘creating’ content marketing (even when you don’t have the time)
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…

How to create content which will continuously bring you in new business
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How to create content which will continuously bring you in new business

Ask any accountant, lawyer or consultant “How do you win clients?” and they’ll likely say that you look for your ideal prospect. Then, you target them through your marketing or attend networking events to make contact. Finally, you work on building that relationship over time. This, of course, is right but what many professionals don’t…

6 unexpected places to get ideas for content.
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6 unexpected places to get ideas for content.

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…

5 super easy ways of producing highly valuable content without doing any writing.
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5 super easy ways of producing highly valuable content without doing any writing.

The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…

Starting a law blog: 3 reasons you haven’t yet
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Starting a law blog: 3 reasons you haven’t yet

Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get…

What to blog, and how? 3 tried and tested tips create client winning assets
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What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of…

How to write great blog content in no time
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How to write great blog content in no time

Great blog content is a brilliant way of growing your profile and attracting the right type of clients. However, when I speak to lawyers, accountants and consultants, I often hear that they are scrabbling around for content, and simply don’t have the time to write anyway. “I’m worried that we don’t have the time to…

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