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A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner &…
Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…
Whether you are looking for a different role or a new opportunity, there are three things that lawyers, accountants consultants always seem to skip when hunting for a new job; three things that are essential if you actually want to land the position that you want. To help you find (and secure) a new role,…
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? You may not have a say about what’s on your firm’s website, but you do have complete control over your social media. This is where this article comes in. With…
In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…
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