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Senior decision makers in large corporations don’t spend much of their time searching online or using social media. Unlike smaller firms or businesses, they don’t go out to networking events and all of their emails and calls are often screened by assistants. So how do you attract corporate clients if you can’t get in front…
Just the word “busy season” makes accountants at Big 4 firms shiver with fear. It conjures dark images of long hours, tight deadlines, constant pressure, and grueling hard work that lasts for weeks. If you feel like this at the very mention of the word, don’t fret! You can do it! Here is how to…
Do you know any of those people who are so busy yet they are always able to hit all of their targets? Not only that, but they are always somehow able to take on even more work without their performance suffering. How do they do it? No, they are not superheroes (as far as we…
By now you have realised that making partner is about more than technical ability and you also need to be winning regular work to be even considered as partner material. You are worried that even though you are trying to win work it just doesn’t seem to be happening for you. You need to know…
By now you have realised that making partner is about more than technical ability and you also need to be winning regular work. You need to know how to become a rainmaker. This is a totally different set of skills than your technical skill-set so you may be worrying about how you can make this…
Ever wondered why people buy from people? It’s simple: people trust people. A referral is an extremely powerful exchange when it comes to business as it almost always converts to a new client. Why? Because the referral gives you instant value and credibility and trust has already been established for your potential client, and all…
What’s going on in the office at the moment? Never forget that if you are want to get promoted in your firm you need to be able to navigate and survive your firm’s politics! Every professional service firm has its own ways of doing things and it’s own special brand of internal office politics. Like…
How do we give feedback that works and is effective? Ideally, feedback is meant to be a gift. It’s a way for someone to be better and to do better. But as we all know, it doesn’t work this way in real life. People sometimes get triggered by feedback, positive or negative. So the question…
Working in a Big 4 accounting firm comes with a whole lot of respect and rewards but it’s not without its challenges. The biggest one is surviving the demanding pressure day after day whilst somehow keeping your mental, emotional, and physical health intact. Is your Big 4 firm leading you to accounting burnout? Here are…
How do you not get overwhelmed when planning your career goal from senior manager to partner? Planning to get to the next stage of your career can be overwhelming, especially when you are on a track from being a senior manager to partner. So how do you not get overwhelmed? How do you handle the…
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