How to make a strong impactful online presence – without spending your whole life online
| | | | |

How to make a strong impactful online presence – without spending your whole life online

ByHeather Townsend

I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life. I’m the leading global expert in what it takes to move from senior fee earner to partner – and when you get there, stay there. Here are 5 ways to work with me. I also…

Dog with a phone to represent switching off from work
| | | |

Business Development Clinic: 6 tips to get back in touch with old colleagues

ByHeather Townsend

Getting back in touch with people and old colleagues is something that many of us find difficult. Regardless of whether your motive is driven by a commercial need or you are just curious, it doesn’t make it any easier to get back in touch. However, for most of us, there is a huge amount of…

Business person on a graph, representing success and growth
| | | |

Business Development Clinic: How to help others remember your name

ByHeather Townsend

Whether you are trying to come to the notice of your managing partner, or make a positive impact at a networking event, your first hurdle is to help others remember your name. After all, it’s up to the other person to memorise your name, using whatever technique works for them. I’m not sure about you,…

Business Development Clinic: How to eliminate presentation nerves
| | | | | | |

Business Development Clinic: How to eliminate presentation nerves

ByHeather Townsend

One of the best ways of building your profile is to speak at events. These could be internal events or external events. In fact, clients will often require you to present at a pitch for a large piece of work. Which means it is absolutely in your interest to become an effective and confident presenter….

make it happen speedometer
| | | |

Business Development Clinic: 6 tips to help you become the Go-To-Expert

ByHeather Townsend

This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…

The pink car story: The next chapter
| | | | | |

The pink car story: The next chapter

ByHeather Townsend

If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey…

What’s your suffix?
| | | | |

What’s your suffix?

ByHeather Townsend

Whenever people talk about you they will normally add a tag line to you, for example, these are the suffixes that are typically applied to me: ‘really knows her stuff’ ‘author of ‘the FT Guide to Business Networking’ ‘passionate and enthusiastic’ In the interests of balance, I am aware that occasionally the suffixes which are…

How to ACE your presentation regardless of who is in the audience
| | | | |

How to ACE your presentation regardless of who is in the audience

ByHeather Townsend

I thought my presentation was going OK, then 1 person killed it at the end. How you can learn from my experience Do some people put you off? Have you ever had to give a presentation and been afraid, or thought that it wasn’t quite hitting the mark? I have found out that it isn’t…

How to choose your Twitter name
| | | | | | |

How to choose your Twitter name

ByHeather Townsend

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines…

What should I write in my firm’s blog – and how do I decide what to write?
| | | | | | | |

What should I write in my firm’s blog – and how do I decide what to write?

ByHeather Townsend

8 ideas to help you blog more easily. Blogs help build new business, but many professionals are put off by not being sure of what to write or where to get the ideas from. How often have you heard comments like: “Writing is easy, thinking of ideas takes too long” “Where will I get ideas…

End of content

End of content