How the clued up accountants and lawyers use valuable content to attract clients
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How the clued up accountants and lawyers use valuable content to attract clients

ByHeather Townsend

It is always good to recycle good content on your blog. And this post was published way back in 2014 when we had just had  ‘The Go-To-Expert‘ published. In this post we look at how to use valuable content to attract clients to you. Old School Professional Services Marketing was all about networking and relationship…

Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?
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Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?

ByHeather Townsend

Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…

12 ways your LinkedIn profile will help you get a new job
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12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can…

12 ways your LinkedIn profile will help you get a new job
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12 ways your LinkedIn profile will help you get a new job

ByHeather Townsend

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your…

Business development advice that harms more than helps
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Business development advice that harms more than helps

ByHeather Townsend

Clients often tell me about the business development advice they have had from well-established partners in their firm.  Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle!   Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to…

Starting a law blog: 3 reasons you haven’t yet
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Starting a law blog: 3 reasons you haven’t yet

ByHeather Townsend

Starting a law blog Starting a law blog can be a great way of building a strong profile and generating work from your own desk. So, why don’t many more lawyers do it? Or more to the point, why do so many lawyers have the intention to start a law blog but never quite get…

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How to make partner lesson 7 – make your partners’ lives easy

ByHeather Townsend

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the seventh lesson, Heather talks about the importance of making your partners’ lives easier. The road to partner is shrouded in mystery and conjecture. In this clip which is number 7 of…

10 Tips for Working the Room
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10 Tips for Working the Room

ByHeather Townsend

There are many articles out there on how to grow your business via face-to-face and on-line networking. However, there are not many articles that go into detail about how you ‘work a room’ at a face-to-face networking event. Let’s face it, face-to-face networking can be very daunting. There are many simple ways that you can…

8 essential tasks before a conference to maximise the return on your time investment
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8 essential tasks before a conference to maximise the return on your time investment

ByHeather Townsend

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development…

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