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One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…
One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to be…
Many of you will know that I am a massive fan of Twitter, and probably am seen as a bit of a veteran of the medium. I’ve clocked up a few tweets in the last 3+ years and seen one or two things… However, it was brought home to me recently, the importance of engaging…
I was working with a new client last week on a keeping in touch strategy for him, his team members and his existing clients and referrers. As we talked through his current networking practices – which he did very well – it became apparent that with a little more structure he could increase the effectiveness…
I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…
Yesterday, we started talking about how to make it easy for you to pick up the phone to stay in contact with your network. In this 2nd part of the blog post, we look at ways 3, 4 and 5 to make it easier for you to pick up the phone. 3. Have some standard script…
I was talking with a new client last week, and she explained to me that she wasn’t one of those people who found it easy just to pick up the phone and talk to people – particularly people she had not spoken to in a while. I know that one of the best ways to…
This is part 2 in a blog series about how to build your profile without physically being there. In part 1 we looked at the importance of prioritizing who you will meet and which events you will attend. We also examined how social networking allows you to build your profile without leaving your desk, or…
When I started my own business I had a 20 month old and a 3 year old. My decision to be my own boss had been preceded being made redundant, whilst the global economy crashed. Yes, that was three years ago. As my business was started in haste, I didn’t have the luxury of pots…
For the 1st time ever I was heckled during a keynote speech. I know, it had to happen at some point… but despite my polite acknowledgement, it was a battle I couldn’t win at that point in time. So, what produced the emotion from my delegate? It was the suggestion that if firms are to increase…
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