What to blog, and how? 3 tried and tested tips create client winning assets
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What to blog, and how? 3 tried and tested tips create client winning assets

What to blog about to win clients? You’ve written a blog post. You’ve published it, added it on Twitter and LinkedIn. Now what? If you are like most lawyers, accountants and consultants I know, you probably leave it there. Thereby missing out on most of the value of your blogging work, limiting your chances of…

This cautionary tale will make you consider your online footprint
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This cautionary tale will make you consider your online footprint

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much…

8 essential tasks before a conference to maximise the return on your time investment
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8 essential tasks before a conference to maximise the return on your time investment

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development…

4 business development lies you need to stop believing if you are to quickly grow a partner-sized client portfolio
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4 business development lies you need to stop believing if you are to quickly grow a partner-sized client portfolio

When I look at the curriculum of ‘high potential’ programmes in many firms, I can get rather hot under the collar. You may wonder why? Well, they seem to have (at worst) forgotten the fact that their future partners need the skills to win work. Either that or the quality of the business development training…

How to make a strong impactful online presence – without spending your whole life online
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How to make a strong impactful online presence – without spending your whole life online

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…

3 rules to find the time to use social media effectively without getting badly distracted
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3 rules to find the time to use social media effectively without getting badly distracted

How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social…

Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?
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Business Development Clinic: I’ve sorted out my LinkedIn profile, now what?

If you’ve created your LinkedIN Profile and are waiting for something to happen next, it’s likely that you won’t see any benefit in being there at all!  There are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a…

needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –
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needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –

this needs a good tidy-up and updated info before republishing as a new article Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at online reputation management – essential for today’s savvy joined up networkers….

Business Development Clinic: How to deal with negative comments online.
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Business Development Clinic: How to deal with negative comments online.

Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….

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