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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

By / Building your client portfolio, Building your client portfolio - all about your online presence, business development, Developing Your Brand, Social Media / 10 minutes of reading

Now that people aren’t necessarily meeting face to face, LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. Plus it has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is …

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creating a strong linkedin profile

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

By / blogging, Building your client portfolio, business development, Social Media / 13 minutes of reading

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your …

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clients buying journey

Boosting your online visibility: What makes for good content on LinkedIn?

By / Building your client portfolio, Building your client portfolio - all about your online presence, Increasing Your Profile, Social Media / 6 minutes of reading

With the COVID-19 crisis and social distancing measures imposed around the world (at the time of writing), a lot of lawyers, accountants, consultants, and overall experts in professional services, are being forced to reconsider their business development efforts. Now that large networking events are not allowed or highly restricted around the world, LinkedIn has become …

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good content for linkedin

The right (and wrong) way to stand out on LinkedIn and win work and find new opportunities

By / Blog, Building your client portfolio, Social Media / 2 minutes of reading

With COVID-19 still circulating the globe (at the time of writing) many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are many hundreds of thousands of people …

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linkedin how to stand out

5 effective tips to build a LinkedIn profile that gets you found by potential clients

By / Blog, Branding Yourself, Building your client portfolio, Social Media / 4 minutes of reading

I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me. …

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6 tips to make the time to produce valuable content

By / Building your client portfolio, Developing Your Brand, Social Media / 4 minutes of reading

In the fifth of our newly published ‘The Go-To-Expert‘ inspired blog posts, we look at how to make the time to write blog posts, or valuable content which your audience will love. Producing valuable content to help you effortlessly attract in your own clients and build your profile takes time. Getting the time to write blog …

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12 ways your LinkedIn profile will help you get a new job [part 2]

By / Advancing Your Career, Branding Yourself, CV, Developing Your Brand, Increasing Your Profile, Job Hunting, Job Search, Networking, Social Media / 3 minutes of reading

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can …

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12 ways your LinkedIn profile will help you get a new job [part 1]

By / Advancing Your Career, Branding Yourself, Developing Your Brand, Increasing Your Profile, Job Hunting, Job Search, Networking, Social Media / 3 minutes of reading

Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your …

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This cautionary tale will make you consider your online footprint

By / Blog, Branding Yourself, Building your client portfolio, Developing Your Brand, Networking, Social Media / 4 minutes of reading

Tips for getting business referrals I’ve written several articles about how you can use social media to boost your reputation and generate referrals.  However, just like your physical image, your online image needs tending and careful grooming. What does your online footprint say about you? Are you aware of how much attention it receives? How much …

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