Search Results for: niche

Business Development Clinic: 6 tips to help you become the Go-To-Expert
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Business Development Clinic: 6 tips to help you become the Go-To-Expert

ByHeather Townsend

This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…

Business Development Clinic: How do I help my partners embrace different ways of marketing?
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Business Development Clinic: How do I help my partners embrace different ways of marketing?

ByHeather Townsend

In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…

Business Development Clinic: How can I make myself more memorable at networking events
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Business Development Clinic: How can I make myself more memorable at networking events

ByHeather Townsend

I often run workshops on ‘working the room’ and I am always being asked how to make myself more memorable at networking events. In this business development clinic post, I share 4 ways of helping you be more memorable when working the room. Help people remember your name When you introduce yourself, say your first…

Business Development Time Savers: Have a daily LinkedIn routine
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Business Development Time Savers: Have a daily LinkedIn routine

ByHeather Townsend

You can save time with your business development activities by using social media such as LinkedIN for networking. Let’s look at what needs to go into your daily routine on LinkedIn to use it as a great business development tool. The daily LinkedIn routine I will describe will allow you to ditch at least one…

5 easy ways to make the time to build your own client portfolio
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5 easy ways to make the time to build your own client portfolio

ByHeather Townsend

One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to be…

What’s your soundbite?
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What’s your soundbite?

ByHeather Townsend

I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…

The pink car story: The next chapter
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The pink car story: The next chapter

ByHeather Townsend

If you have ever heard me speak about networking or referral generation, then you will have heard me talk about the pink car story. For those of you who haven’t, here is a quick recap of the story. Last year, my family and I went camping down in Devon. This involved a 450 mile journey…

7 mindset shifts you will need to make to be known as a rainmaker

ByHeather Townsend

This is taken from a transcription of our recent webinar “How to become a rainmaker when you are known as a great technician”. John Moss discussed the mindset shifts you will need to make to become known as a rainmaker. John Moss (JM): I’m always hesitant when we start to talk about this, I think…

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