marketing plan

Your checklist to expertise: 6 daily habits you must have to become a rainmaker

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if …

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seddlings to represent business growth checklists

3 classified secrets to job seeking in professional services (part 3)

Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things …

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a woman with her finger on her lips to represent the secret of job hunting tips

3 classified secrets to job seeking in professional services (part 2)

Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things …

3 classified secrets to job seeking in professional services (part 2) Read More »

a woman with her finger on her lips to symbolise secret job searching tips

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development

What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. In this article, I explore what should be included in the 12-month …

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Business Development Clinic: What is a marketing plan?

In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own …

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How to get a meeting via a cold call approach using email

I received an email yesterday from someone who I didn’t know – which prompted me to reply immediately. Now, just in case you are wondering it wasn’t a potential prospect or a highly influential journalist wanting an interview. In fact, there may be no personal benefit to me in meeting this person. So, what did …

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