Your checklist to expertise: 6 daily habits you must have to become a rainmaker
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

3 classified secrets to job seeking in professional services (part 3)
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3 classified secrets to job seeking in professional services (part 3)

Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…

3 classified secrets to job seeking in professional services (part 2)
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3 classified secrets to job seeking in professional services (part 2)

Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

What needs to go in the 12-month marketing plan for your business case for partner
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What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. In this article, I explore what should be included in the 12-month…

Business Development Clinic: What is a marketing plan?
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Business Development Clinic: What is a marketing plan?

In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…

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