marketing plan

What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case. In this article, I explore what should be included in the 12-month …

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Business Development Clinic: What is a marketing plan?

In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own …

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How to get a meeting via a cold call approach using email

I received an email yesterday from someone who I didn’t know – which prompted me to reply immediately. Now, just in case you are wondering it wasn’t a potential prospect or a highly influential journalist wanting an interview. In fact, there may be no personal benefit to me in meeting this person. So, what did …

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