specialising

Everything you ever wanted to know about choosing a profitable niche

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 …

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Business Development Clinic: 6 myths about niching that are stopping you becoming a rainmaker for your firm

Whenever I speak to a manager, associate or senior manager at the moment, I get asked the question “should I specialise and get a niche?” I, then, get all the typical responses as to why they shouldn’t niche themselves – in particular, they don’t want to narrow their marketplace, and become less attractive to their …

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