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How to construct a compelling Business Case for partnership Thinking of writing your Business Case? Perhaps you’ve been asked to present your Business Case for partner in a few weeks time, but you have no idea where to start. We have worked with many clients to help them to write compelling and persuasive Business Cases…
How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social…
I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly,…
No-one said that being in the professions would be easy! However, when you get to manager in a practice you get given the equivalent of a ‘hospital pass’. On the one hand you need to keep your clients and partner happy. Then you also need to keep your team happy and motivated, often by asking…
How many times have you been absolutely shattered but needed to keep on working at full tilt? Maybe you are in the middle of a deal which you are so near, but so far from closing? Perhaps you are involved in a negotiation where you have all agreed to ‘stay in the room’ until the…
I received an email from a soon-to-be US KPMG director. They candidly told me that their biggest weakness, and one which would stop them taking their next step up to director, was their fear of public speaking. With so many firms requiring their potential senior managers, directors and partners to present to a panel, overcoming…
In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written…
It’s a question that most junior members of a firm want to ask: “How long to make partner?” I have coached many clients on their journey to partner so here are my insights on how long it may take, why it’s got longer, and what you can do to get there faster. How long to…
In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…
For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why…
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