Business Development Clinic: 6 tips to help you become the Go-To-Expert
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Business Development Clinic: 6 tips to help you become the Go-To-Expert

ByHeather Townsend

This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…

needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –
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needs to be rewritten/updated (from 2013) Is your on-line presence hindering your job search? –

ByHeather Townsend

this needs a good tidy-up and updated info before republishing as a new article Autumn St. John is the content manager for Position Ignite, a website which offers a more inspiring, fun, insightful and creative approach to career support. In this blog post she looks at online reputation management – essential for today’s savvy joined up networkers….

6 simple but effective email tips for everyone who struggles to keep their email under control
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6 simple but effective email tips for everyone who struggles to keep their email under control

ByHeather Townsend

Today I reached Inbox Zero. It’s not something which happens often in my professional life. Despite penning articles such as how to permanently eliminate a cluttered inbox, I am ashamed to admit, that I have struggled, and still struggle on a daily basis to keep on top of my email. In this blog post I…

Business Development Clinic: How to deal with negative comments online.
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Business Development Clinic: How to deal with negative comments online.

ByHeather Townsend

Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….

Do you regularly review the state of your relationships?
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Do you regularly review the state of your relationships?

ByHeather Townsend

One of the best career development tips I can give you is to build and nurture your network from your first day in professional services. It is this network of people who you have worked with who will almost definitely be the first providers of clients for your portfolio. However, we can’t always choose who…

Business Development Clinic: What is a marketing plan?
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Business Development Clinic: What is a marketing plan?

ByHeather Townsend

In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…

Business Development Clinic: How can I save time with social media?
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Business Development Clinic: How can I save time with social media?

ByHeather Townsend

I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…

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