Heather Townsend

Heather Townsend is the global expert on what it takes to make partner. She is the best-selling author of 5 books, including 'How To Make Partner And Still Have A Life' (co-written with Jo Larbie), 'Poised for partnership', 'The Go-To Expert' and 'The Financial Times Guide To Business Networking'.

4 ways to look stupid on LinkedIn

I was asked to endorse someone on LinkedIn yesterday. Nothing unusual in that. However, I’d never worked with them, in any capacity, never known anyone who had worked with them. I’d only exchanged one or two tweets…. I also vaguely remember my suggestion, some time ago, to help strengthen his LinkedIn profile was not well …

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Don’t forget to check your appearance before you go out – both physically and virtually

In all honesty, I’m not quite sure how many seconds it takes for someone to form an often lasting first impression of you. All I know is the answer is not very many. Most people when they go out networking are used to checking their appearance before they leave. Well, if you are like me …

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How to choose your Twitter name

I was reading an excellent article by Mark Lee on how accountants should choose their Twitter name.  It also made me think a little further, and I would like to add some more thoughts to the article. Check your firm’s guidelines Before you merrily start chopping and changing your Twitter name, do check your firm’s guidelines …

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How do I generate leads from my personal network?

Networking. It makes more professionals shudder in the beginning. How to network effectively forms the basis of plenty of articles on the How To Make Partner website.  Wouldn’t it be great if you could generate business with people you already know and get on with?  Well, you can. In fact, your firm may be expecting …

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