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By now you have realised that making partner is about more than technical ability and you also need to be winning regular work. You need to know how to become a rainmaker. This is a totally different set of skills than your technical skill-set so you may be worrying about how you can make this…
Ever wondered why people buy from people? It’s simple: people trust people. A referral is an extremely powerful exchange when it comes to business as it almost always converts to a new client. Why? Because the referral gives you instant value and credibility and trust has already been established for your potential client, and all…
There’s nothing worse than putting in the work and the hours only to get overlooked for a referral. It’s a crushing feeling, especially when it goes to your partner instead. What did they do that you didn’t? While it might feel like you did everything you could, you may be missing a few key areas…
How do you win corporate clients? This is a question on many accountants, lawyers and consultants lips, as winning lucrative work with big corporate clients is the dream. Not only does it mean repeat business worth many billable hours at respectable rates for the firm, but it’s a very good chance that this could be…
“How do I get more clients?” and “How do I get more client referrals?” These are two questions that every accountant, lawyer, and consultant have asked themselves at some point in their career. The answer, however, isn’t quite as simple as they’d like. To win more clients and client referrals, you need to focus on…
It takes more than just being a great lawyer to climb the ranks and make partner. Much to many lawyers’ disdain, it takes winning your own clients and building a solid book of business to even be considered as a candidate. For this reason, all lawyers who want to get on the partnership track need…
“How can you win your own clients?” This is the question I’m usually asked by clients who have just realised that if they want to make partner they need to win their own clients and build a client portfolio from scratch. Perhaps you’re earlier in your career and have realised that to be noticed as…
Business development is often one of those tasks that are put on the back burner; it tends to be left until the end of the day, often getting pushed back until the next day and the next until it falls further down on the list of priorities. Many professionals can go months without completing any…
It seems that every accountant, lawyer or consultant I meet wants to win bigger clients but isn’t sure how to go about it. In this article, I explore why you are struggling to win bigger clients and how to make the changes you need to starting winning bigger and better clients. Not having a niche…
Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season. …
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