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How to make partner lesson 6: always make time for business development

ByHeather Townsend

In summer 2016 Heather Townsend revealed the 10 lessons that every potential partner needs to learn to an audience of 200 lawyers and accountants. In the sixth lesson Heather talks about the importance of always making time for business development Making partner is one of the hardest things you’ll do in your career.  That’s why…

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How to make partner lesson 4: the importance of having a niche

ByHeather Townsend

Heather Townsend revealed the 10 lessons that every potential partners needs to learn to an audience of 200 lawyers and accountants. In this short 2 minute video clip, Heather talks through the fourth lesson – the importance of having a niche. What is lesson number 4 about?  Let me give you some of the challenges…

5 simple ways to stay in touch with your clients until they are ready to buy
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5 simple ways to stay in touch with your clients until they are ready to buy

ByHeather Townsend

You do the work and generate a warm hot lead. It was all going so well until the client stalled. In this blog post I share an exclusive extract from the 2nd edition of ‘How to make partner and still have a life’ (Click here for a free sample chapter) and detail why your clients may…

Learn from these common, but critical business development mistakes
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Learn from these common, but critical business development mistakes

ByHeather Townsend

I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the sixth lesson; make business development part of your day…

The number one reason why you need a non-negotiable level of business development activity
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The number one reason why you need a non-negotiable level of business development activity

ByHeather Townsend

In this blog post I look at what causes the feast and famine cycle of new client work, and how you can avoid this with your practice. I’m in danger of getting into a feast and famine cycle Today is a strange day for me. I’ve started off the day by blogging and setting the…

How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?
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How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?

ByHeather Townsend

My client made a very successful presentation at a seminar. As always with these things, lots of people came up to talk to her afterwards. In fact, there was someone who was in a position to give her real work and who was really interested in her work and methodology. Is this a lead? No. Is…

How to identify if perception is the root cause of your inability to win business
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How to identify if perception is the root cause of your inability to win business

ByHeather Townsend

I had an interesting conversation today where perception was at the heart of the conversation. Here is how the conversation went: Them: One man bands really don’t want to put their hands into their wallets and buy business coaching. That’s why I need to target larger corporates Me: Actually we find the opposite. Small businesses,…

The 5Ps that always give time for business development
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The 5Ps that always give time for business development

ByHeather Townsend

The dilemma: You have a full client workload and a daily chargeable time target of over 6 hours a day. However, you need to build your own client portfolio. That is a full job in its own right. You need some time-effective business development tips. So, is it any wonder that business development often gets…

5 encouraging signs that your business development efforts and marketing plan are working
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5 encouraging signs that your business development efforts and marketing plan are working

ByHeather Townsend

When you start a marketing plan, clients don’t normally fall out of thin air. Nor will every meeting instantly turn into a golden relationship. When accountants or lawyers are marketing, it takes time to build your brand, form strong introducer relationships, and generate awareness within the internal and external marketplaces. The early days of marketing…

8 essential tasks before a conference to maximise the return on your time investment
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8 essential tasks before a conference to maximise the return on your time investment

ByHeather Townsend

Attending conferences means a large time commitment from you. Often one which your billable time targets can’t afford. However, hard-to-reach decision makers and incredibly well-placed introducers often attend conferences. Being there as well may be your best chance to meet these people face-to-face. With planning, a big conference may turn into the only big business development…

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