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It takes more than just being a great lawyer to climb the ranks and make partner. Much to many lawyers’ disdain, it takes winning your own clients and building a solid book of business to even be considered as a candidate. For this reason, all lawyers who want to get on the partnership track need…
Business development is often one of those tasks that are put on the back burner; it tends to be left until the end of the day, often getting pushed back until the next day and the next until it falls further down on the list of priorities. Many professionals can go months without completing any…
It seems that every accountant, lawyer or consultant I meet wants to win bigger clients but isn’t sure how to go about it. In this article, I explore why you are struggling to win bigger clients and how to make the changes you need to starting winning bigger and better clients. I’m Heather Townsend, author of Poised…
Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season. …
Business development is essential if you are going to grow your own practice to make partner. But many accountants, lawyers and consultants find that business development time waster activities loom large on their to do list. (And that’s if you have the time to do business development in the first place! Are you allowing business…
Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…
In the past month I’ve been working with managers and directors from a large firm of accountants on how they use online networking to win clients. Naturally this has involved a deep dive into LinkedIn and how they use this ‘on purpose’ and effectively. I was less than impressed when LinkedIn brought out its completely…
Do you find that you have good conversations with prospects which never quite seem to lead to paid work? You are not alone! This is one of the most common challenges professional advisors have with their business development. Particularly when they are new to business development. In this article I explore the 3 most common…
Clients often tell me about the business development advice they have had from well-established partners in their firm. Lots of these tips are spot-on and very helpful. Others are . . . well, we have a chuckle! Some of the tips I have heard have been at best unhelpful and sometimes actually damaging to…
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