How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?
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How to convert a prospect into a warm, pre-qualified lead who is ready to buy from you?

ByHeather Townsend

My client made a very successful presentation at a seminar. As always with these things, lots of people came up to talk to her afterwards. In fact, there was someone who was in a position to give her real work and who was really interested in her work and methodology. Is this a lead? No. Is…

How to identify if perception is the root cause of your inability to win business
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How to identify if perception is the root cause of your inability to win business

ByHeather Townsend

I had an interesting conversation today where perception was at the heart of the conversation. Here is how the conversation went: Them: One man bands really don’t want to put their hands into their wallets and buy business coaching. That’s why I need to target larger corporates Me: Actually we find the opposite. Small businesses,…

How to win new clients
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How to grow a £2 million-sized practice within 2 years

ByHeather Townsend

I was recently asked for advice on how to win new clients. But not just win new clients, but grow a £2 million-sized practice within 2 years to justify a partner business case. Whilst the title of the blog post may seem very far-fetched, there are firms who want their potential new partners to have…

business development tips
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The 5Ps that always give time for business development

ByHeather Townsend

The dilemma: You have a full client workload and a daily chargeable time target of over 6 hours a day. However, you need to build your own client portfolio. That is a full job in its own right. You need some time-effective business development tips. So, is it any wonder that business development often gets…

a stressed manager at work
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Your christmas networking survival guide

ByHeather Townsend

The Christmas Party festive networking season is already upon us! In this article, I will be exploring how to make it through Christmas networking in one piece. Last year I wrote 5 good ways to eat, drink, network and be merry this Christmas season. In that article, I suggested: All good advice at any time of…

When is the right time to become a specialist?
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When is the right time to become a specialist?

ByHeather Townsend

When should I specialise? The challenge for any lawyer, accountant or consultant in practice is when to specialise. (Not if they need to!) Do it too soon and you don’t get the broad base of technical and commercial skills you need. Do it too late and you will struggle to build your own practice. The…

How to choose what to specialise in (finding your niche)
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How to choose what to specialise in (finding your niche)

ByHeather Townsend

Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…

a man pulling at his shirt collar to represent how to deal with stress in the workplace
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5 secrets to confidently and successfully give clients bad news

ByHeather Townsend

How to give clients bad news As a professional advisor, e.g an accountant, lawyer, or consultant, there are always going to be times when you need to give a client some bad news. The challenge is always how to deliver the news in a way which makes you feel confident that you can cope with…

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