How to make a strong impactful online presence – without spending your whole life online
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How to make a strong impactful online presence – without spending your whole life online

ByHeather Townsend

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…

3 rules to find the time to use social media effectively without getting badly distracted
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3 rules to find the time to use social media effectively without getting badly distracted

ByHeather Townsend

How to find the time for social media One of the biggest questions I am asked is “how to find the time for social media?”. Indeed I recently spoke at the law society event on social media answering that very question. In The Go-To Expert book, we share many tips on how to use social…

3 ways to stop feeling daunted by business development
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3 ways to stop feeling daunted by business development

ByHeather Townsend

I have been coaching a partner in a large accountancy practice who confessed to me that he was feeling daunted about the marketing plans we were drawing up. You could say, he wanted to become more confident at business development. His reaction is not unusual, in fact, I’d say, his reaction was fairly common. Firstly,…

The essential contents of any Go-To Expert’s personal marketing tool-kit
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The essential contents of any Go-To Expert’s personal marketing tool-kit

ByHeather Townsend

In the third of our newly published ‘The Go-To-Expert‘ inspired blog posts (get your free chapter of the book here) we look at exactly what you need in your personal marketing kit to help you quickly and effortlessly build a profile as The Go-To Expert. Why a personal marketing toolkit? How many times have you written…

Everything you ever wanted to know about choosing a profitable niche
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Everything you ever wanted to know about choosing a profitable niche

ByHeather Townsend

Here’s some links to blogposts full of advice to help you choose and capitalise on your niche. Business Development Clinic: 6 myths about niching which are stopping you becoming a rainmaker for your firm Many professionals resist adopting a niche. This article digs down and explores the 6 common myths about specialising which are holding…

The 3 reasons professionals limit their new business wins by becoming jack-of-all trades
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The 3 reasons professionals limit their new business wins by becoming jack-of-all trades

ByHeather Townsend

For the next few months to celebrate the launch of our next book ‘The Go-To Expert’, I will be blogging weekly, including extracts from The Go-To Expert, about topics to help you become The Go-To Expert and build a partner sized client portfolio. In this week’s blog post we are going to look at why…

If you only read one book on how to market and sell yourself….
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If you only read one book on how to market and sell yourself….

ByHeather Townsend

… let it be my new book… The Go-To Expert. Yes, my third and possibly final published book, The Go-To Expert publishes tomorrow. Why should I buy the Go-To Expert? The question you may ask is ‘why should I buy this book?’ I like to think that the review kindly given to the book by…

Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)
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Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 2)

ByHeather Townsend

The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen…

Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 1)
| | | |

Business Development Clinic: 7 deadly business development mistakes – which ones are you making? (part 1)

ByHeather Townsend

The days when you could get to partnership as a brilliant technician are long gone.. Even if you only work on very big ticket items, to get to be a Magic Circle, Big Law, big 4 partner or partner at a large firm you still need to have proved your ability to win work and be seen…

two people working hard to maximize company results
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Business Development Clinic: How can I win more personal tax clients?

ByHeather Townsend

This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract….

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