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This was an interesting and pretty short question which landed in my inbox recently. I thought it may be useful to share my reply here in a blog post. Whilst you may not be after personal tax clients, the same questions and process holds true regardless of the type of clients you want to attract….
For most professionals, our biggest competitor is not the firm down the road, it’s actually a client’s inertia or belief that they can do what they need to do without your services. I.e. you and they both know you have a ‘need’, but not a ‘want’ for your services. So, what can you do about…
As a professional, we’ve all been taught (probably from day one in the job) that the best way to generate new business is by referral. After all, some recent research by the Hinge Research Institute found that 70% of people will ask a friend for a recommendation if they need the services of a professional….
This article discussed whether you should work with a client outside of your niche
Nerves can be helpful at times – after all, they can stop you wandering in where angels fear to tread. However, they can also jeopardise your performance – particularly when out and about at a networking event. Not everyone enjoys meeting new people. In fact, many professionals avoid attending networking events because of their dread and…
Typically most professionals will need to have a face-to-face meeting with a prospect before converting them to a client. Very often these meetings can make or break a potential adviser/client match made in heaven. Here are our tips to make sure you get the most out of these meetings: 1. Bring another person with you…
If you’ve created your LinkedIN Profile and are waiting for something to happen next, it’s likely that you won’t see any benefit in being there at all! There are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a…
In this business development clinic, we are looking at the old ‘tough’ chestnut, of what to do with a potential client who says that you are too expensive. In this situation you have a range of choices available to you: 1) State the fee is what it is. In this scenario, you are calling the…
As you open the door, you see a room full of strangers. All talking, laughing…. your heart sinks. How will you break into a conversation? Will anyone want to talk to me? Wouldn’t people blank me if I’m not a partner? Why am I here… when I could be….? Whatever your reason for not being…
You are in a business development meeting with a juicy new potential client, and then it gets awkward… I am wondering whether you are too big/small for us My concern is whether this project will get us the results we need Your fees seem to be quite expensive Do you think you have the people…
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