How to create a daily business development habit even if you are not a natural business developer
Business development is often one of those tasks that are put on the back burner; it tends to be left until the end of the day, often getting pushed back until the next day and the next until it falls further down on the list of priorities. Many professionals can go months without completing any…
3 reasons why you are struggling to win bigger and better clients
It seems that every accountant, lawyer or consultant I meet wants to win bigger clients but isn’t sure how to go about it. In this article, I explore why you are struggling to win bigger clients and how to make the changes you need to starting winning bigger and better clients. Not having a niche…
Busy Season Marketing: How to keep on marketing when your case or client load is high
Busy Season Marketing: Industries of all kinds deal with seasonality, and lawyers, accountants and consultants are not immune from busy season, or the need to maintain their marketing through busy season. In this post, Heather explains how to deal with business development when your case load is high or you are in your peak season. …
How to finally make business development a part of your daily routine
Do you work on business development every day? You’re missing a trick if not! The head of talent at a magic circle law firm stressed the importance of business development in choosing candidates for partner. She said “if you want to make partner, you have to see business development as part of your day job….
6 crucial choices you need to make to be successful with business development
If you’re on your way to making partner, thinking about how to win your own clients is one of the main thoughts that is probably on your mind. But have you ever thought about some of the choices that you need to make that could help you with this? This article looks at 6 crucial…
Why we need to banish old fashioned thinking and see that business development has changed over the last 10 years
Business development, specifically winning business to grow a client portfolio, has changed hugely in the last 10 years. The established rainmakers in your firm, the older partners, will tell you that it hasn’t changed and that tried and tested methods are the way to go today, but they are wrong in thinking this way. The…
Choosing your niche: everything you need to know about creating a strong personal brand that’s memorable
In order to get to partner, particularly the Big 4 and large firms, you will need to find your niche. Some professionals find that by the time they get to Partner Track they already have a clearly defined niche. This isn’t the case for everyone, however, and there are many accountants, lawyers and consultants who…
The ultimate guide to building a pipeline of new work by networking effectively
Although networking can be one of the biggest time wasters for accountants, lawyers and consultants, it is one of the tools that makes up an effective business development strategy. If done right, networking can be invaluable to growing a partner-sized client portfolio. But many professionals (lawyers, accountants and consultants) want to know how do you…
3 cracking ways to stop wasting time with business development
Business development is essential if you are going to grow your own practice to make partner. But many accountants, lawyers and consultants find that business development time waster activities loom large on their to do list. (And that’s if you have the time to do business development in the first place! Are you allowing business…
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