Search Results for: business development

How to make a strong impactful online presence – without spending your whole life online
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How to make a strong impactful online presence – without spending your whole life online

ByHeather Townsend

When people ask me what are the most important chapters in the Go-To Expert, I point them to chapter 3, 4 and 5. I.e. the part of the book where I talk about packaging your brand to make you irresistible to potential clients. Sadly, this part of business development is often missed out by accountants,…

Everything you ever wanted to know about choosing a profitable niche
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Everything you ever wanted to know about choosing a profitable niche

ByHeather Townsend

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…

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Find out why potential partners need to be a triple threat

ByHeather Townsend

If you were a director or senior associate and bringing in work worth over £1 million, you would think that you would be a sure bet for partnership. This may not always be the case, read on to find out more… The world of theatre has a phrase called a triple threat. This is someone…

7 signs that your firm will put on you on partnership track – and your technical ability isn’t one of them
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7 signs that your firm will put on you on partnership track – and your technical ability isn’t one of them

ByHeather Townsend

Did you know that behind closed doors your partners are considering whether you are future partner material? This will have a huge influence on whether you make partner at your firm, or any other firm. This may happen very formally with a firm doing a talent audit, or very informally when partners get together. In…

6 pretty big clues that you will make partner – and confidence isn’t one of them…
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6 pretty big clues that you will make partner – and confidence isn’t one of them…

ByHeather Townsend

Many young professionals sadly never achieve their burning ambition of making partner, regardless of whether they start at a Big 4 firm. However, it’s pretty easy to see who is going to make it through to partnership, just by looking out for these six clues. 1. Have a rough timescale to make partner Those future…

What size of client portfolio will I need to build as a partner in the Big 4?
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What size of client portfolio will I need to build as a partner in the Big 4?

ByHeather Townsend

It is now extremely rare for a partnership to make someone up to partner who does not have the potential to be a work winner for the practice. After all, no partnership wants to dilute it’s profits by promoting people to partner who are technical specialists and can’t win work. Therefore, regardless of whether you…

3 lessons that being in the gym can teach you about successfully going for partnership (& it’s nothing to do with your physical fitness)
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3 lessons that being in the gym can teach you about successfully going for partnership (& it’s nothing to do with your physical fitness)

ByHeather Townsend

I was in all sorts of pain – and I’d only been sitting on the erg for 5 mins. (Erg = rowing machine) This wasn’t good… And I shortly gave up, 4 minutes short of my target of 10 mins on the erg. The thing was, I knew I was unfit. I also knew that…

3 people you MUST have in your corner if you have a fighting chance of making partner
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3 people you MUST have in your corner if you have a fighting chance of making partner

ByHeather Townsend

Can you relate to this scenario…. your workload is high – not just high, but stupidly high your client work is getting in the way of your business development and networking efforts …BUT you still have to do both. Then someone wastes a day of your precious time. Yes, a whole (beep, beep, beep –…

partner business case
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3 tips to help you decide on whether to focus on a niche

ByHeather Townsend

In many of our previous blogs we have discussed how to find your niche. (See 5 steps to finding your niche – part 1 and part 2, business development time savers: have a niche – part 1, part 2, part 3) You could say that we have examined the sixty million dollar question of helping…

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