a man walking on train tracks to symbolise how to get put on the partner track
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How to get noticed so you are put on partner track (4 things you must do)

ByHeather Townsend

This article is based on a virtual workshop that we ran in 2020/21  It was the  Acing the Partnership Admissions Process Virtual Masterclass.You can listen to the full webinar inside Progress to Partner Academy  Scroll down to read the article or click the video link to listen to a snippet of the Masterclass. 4 things…

creating a strong linkedin profile
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

clients buying journey
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

ByHeather Townsend

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

Daily business development habits
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Fighting the “I don’t have time for this”. How to create daily habits for business development.

ByHeather Townsend

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…

a green leaf among lots of brown ones to symbolise how to differentiate when selling
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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria

ByHeather Townsend

In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…

tips for pitching so that you can stand out like this red umbrella among a number of grey ones
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How to come out of your partners’ shadow in a pitch

ByHeather Townsend

Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…

a dart in a bullseye to symbolize how to improve your tender win rate
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7 key ingredients to improve your tender win rate

ByHeather Townsend

There’s nothing more disheartening than losing a tender. After all the late nights, early morning coffees, and pestering (or being pestered) for essential information, it’s a real kick in the teeth when all that effort on writing a bid doesn’t end in success. There are no prizes for coming second… So what can you do…

How to find the time for business development
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The missing ingredient in why we struggle to make the time for business development

ByHeather Townsend

It’s too hard! I don’t know where to start! How to find the time for business development? I’m a good technician…I won’t do it. Sound familiar? If I am honest, the biggest thing that holds so many great lawyers, accountants and consultants from progressing their career is knowing how to find the time for business…

How to say no to a partner through email
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8 tried and tested tips to keep the faith with your business development efforts

ByHeather Townsend

So many working in professional service firms are shocked when they realise that they are expected to go out and win work. They don’t consider themselves as working in “sales” and can’t work out how to fit it in. If you want to progress your career, you need to get over these thoughts and start…

finding your niche
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Everything you ever wanted to know about choosing your niche

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. This may not make sense right off the bat, but it does when you think about it. Having a goal or a target to hit puts you on a path to success,…

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