Referral network: How to reliably go from coffees to instructions
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Referral network: How to reliably go from coffees to instructions

Only 22% of professionals on the partnership track have a regular routine to keep their network warm. This episode of the How to Make Partner Podcast is about closing that gap; not with more coffees that go nowhere, but with a deliberate strategy for building and maintaining the relationships that generate your own client work….

Go-To Expert – Why Trying to Be Good at Everything is a Career-Limiting Strategy
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Go-To Expert – Why Trying to Be Good at Everything is a Career-Limiting Strategy

Only 50% of professionals on the partnership track say they are known as the Go-To Expert for a specialism, both inside and outside their firm. This episode is about what it takes to get into that half, and why this will help you progress to partner quicker. This episode walks through the three steps to…

Delegation or are you freeing yourself up for higher value activities?
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Delegation or are you freeing yourself up for higher value activities?

Only 41% of professionals on the partnership track say they have a trusted group of people they regularly delegate to. This episode explores why that gap is so costly. And what to do about it. This episode explores what effective delegation actually looks like, where it typically breaks down, and how to build the team…

Support Team – The people you need around you to make it to partner
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Support Team – The people you need around you to make it to partner

Six in ten professionals actively pursuing partnership are doing so without the active backing of the key people who could open doors for them. They are relying on their work to speak for itself. On partner track, that is rarely enough. This episode covers the fourth of the 12 key indicators of partnership readiness: Support…

Plan – Why good intentions will not get you to partner
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Plan – Why good intentions will not get you to partner

Only 31% of professionals pursuing partnership have a career plan that is genuinely guiding their progression. Nearly seven in ten are navigating one of the most important career transitions of their lives on good intentions alone, and then wondering why six months have gone by and nothing has moved. This episode covers the third of…

How to turn tough feedback into your best career asset
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How to turn tough feedback into your best career asset

Are you secretly dreading your next piece of feedback? Do you find yourself going into defence mode the moment someone tells you something you don’t want to hear? You’re not alone. And it’s not a character flaw. Your brain is literally wired to treat negative feedback as a threat, triggering a fight-or-flight response that makes…

Inheriting a Partner’s Portfolio: Why It’s Harder Than It Looks
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Inheriting a Partner’s Portfolio: Why It’s Harder Than It Looks

If a partner in your firm is retiring and you’re being lined up to take over their portfolio, it can feel like the route to partnership is clear. The clients are there. The revenue is there. All you have to do is step in. But brokers who sell books of business factor in at least…

The Seven Mistakes That Will Sink Your Business Case
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The Seven Mistakes That Will Sink Your Business Case

When my team reviews a client’s Business Case for the first time, we almost always find at least one of the same mistakes. Some are fixable with a few hours of rewriting. Others can’t be fixed in the document at all because they’re not document problems. They’re practice problems. In this episode, we go through…

The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work
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The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work

Most Business Cases are built around one thing: winning more clients. But your partners aren’t just looking at your revenue ambitions. They’re looking at whether you think commercially; whether you understand margin, efficiency, and what it takes to build something sustainable. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have…

Why Me? Why Now? The Two Questions Every Business Case Must Answer
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Why Me? Why Now? The Two Questions Every Business Case Must Answer

Have you ever had a partner read your Business Case and ask: “But why should it be you? And why now?” That can feel deflating. Especially when you’ve spent years building your practice and the answer feels obvious to you. But here’s the truth: the vast majority of Business Cases never answer those two questions…

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