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Visualise yourself working the room…. How many people are you meeting at the event? 5, 10, 15 or more? Do you find it hard to memorise people’s names? It’s acutely embarrassing to forget someone’s name – and how many of us feel we are good at remembering names? In fact, forgetting people names at networking…
Whether you are trying to come to the notice of your managing partner, or make a positive impact at a networking event, your first hurdle is to help others remember your name. After all, it’s up to the other person to memorise your name, using whatever technique works for them. I’m not sure about you,…
One of the best ways of building your profile is to speak at events. These could be internal events or external events. In fact, clients will often require you to present at a pitch for a large piece of work. Which means it is absolutely in your interest to become an effective and confident presenter….
This article was originally published in ACCA’s in-practice e-zine. Differentiating yourself from your peers is the challenge that every accountant faces. With today’s clients more inclined to look for a better service or deal, the pressure is on for every firm and professional to justify their fee levels and increase the value they bring to…
Jon Baker helps professional service firms grow from 5-50 employees. In this business development clinic, Jon explains how to deal with negative comments online. Many firms and professionals are wary of social media, because they are worried about what may get written – and what will come back to bite them at a later date….
In this week’s business development clinic, we look in detail at the question of ‘what is a marketing plan’, and more importantly what do you need to include in your marketing plan. What is a marketing plan? You will probably be advised to build a marketing plan when you get serious about building your own…
I am often asked about how to effectively use social media, without it taking up too much time. After all, most lawyers, accountants and consultants have chargeable time targets to hit. These targets don’t reduce just because you decide to use social media within your business development mix. In this blog post, I will give…
In this week’s business development clinic, Heather Townsend answers a knotty problem. How to change the way your practice markets itself? i.e. how to make your partners sit up and take notice of some of the newer and more effective marketing practices now available? This is not an unusual problem – and I see it…
I often run workshops on ‘working the room’ and I am always being asked how to make myself more memorable at networking events. In this business development clinic post, I share 4 ways of helping you be more memorable when working the room. Help people remember your name When you introduce yourself, say your first…
Heather Townsend helps professionals become the ‘Go To Expert’. She is the author of the award-winning and best-selling ‘The FT Guide To Business Networking‘. In this post, Heather shows you that it is possible to build up a network which helps you win business without compromising on your evenings with the family. How does…
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