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LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…
Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…
According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…
One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…
Most people use LinkedIn for business, with no real purpose, and then wonder why they don’t get leads from it. Does this sound familiar? Do you know that you should be using LinkedIn for your networking but you don’t know how? If you’re wondering how to generate leads from LinkedIn, here is how to do it…
Every lawyer, accountant, and consultant knows networking is an essential component for career success; they invest time and effort building their list of contacts and developing the relationships with people as they know it’s key to business growth. Although like many smart, talented people, they know just how essential it is to execute networking properly,…
Many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are many hundreds of thousands of people who do what you do on LinkedIn. How do you rise…
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