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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking …

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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if …

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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is …

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an hourglass to symbolise having no time when it comes to creating content marketing

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check …

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a man with his head in his hands to symbolise negativity and the desire for effective business development

The right (and wrong) way to stand out on LinkedIn and win work and find new opportunities

With COVID-19 still circulating the globe (at the time of writing) many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are many hundreds of thousands of people …

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