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Are you waiting until you make partner to start building your referral network? Do you struggle to get referrals from your contacts because they don’t really understand what you do? If you’re wondering when the right time is to start nurturing relationships that could send work your way, this episode will change how you think…
You can work 60-hour weeks, say yes to every request, and still get overlooked for promotion. Why? Because it’s not about pleasing everyone, it’s about building strong relationships with the right people. In this episode of the How to Make Partner Podcast, Heather Townsend explains why political savvy means going deep with 10–15 influential partners,…
Do your client ‘account management’ calls feel more like taking orders than giving valuable advice? In this episode, I explain how to change these conversations so you feel like a valued professional and trusted advisor not just another pair of hands. This problem often happens when we let the client dictate the entire relationship, slowly…
Do you spend hours writing the perfect proposal, only to be ghosted by the prospect? In this episode, I explain why the problem isn’t your proposal, but what you did before you ever started writing it. Too many of us treat a proposal like a sales brochure, but the sale should be made long before…
Here’s how to go from coffees to instructions whilst spending less time ‘networking’ and more time winning work. Do you ever feel like your networking is like “chucking jelly at a wall and hoping some of it will stick?”. It’s a common feeling; you’re busy with coffees and events, but it’s not translating into meaningful…
What do you do when a client pushes back on fees for out of scope work that they have asked for? In this episode, I show you how to handle that awkward conversation without damaging the relationship. Or getting into trouble with your partners for writing off or discounting the extra fee due. It’s a…
Do you look at partners and wonder how they got such a brilliant senior associate who just ‘gets it’? And how your life would be easier if you had that trusted and capable number 2? The secret is that great deputies aren’t found, they are made. In this episode, I dismantle the myth of the…
Do you ever feel your work gets pushed to the bottom of your junior’s list? Do you worry about being seen as ‘demanding’? The problem often isn’t your team, it’s that in your desire to seem nice, your polite language is being translated as “non-urgent”. This episode tackles the common frustration of having your work…
Does the thought of posting on LinkedIn fill you with a sense of dread? Do you worry about how to avoid the “cringe” or that “icky feeling” of being too salesy? If you see business development on platforms like LinkedIn as a necessary evil, something that feels unnatural and uncomfortable, you are not alone. Many…
This is how to fight back against constant demands from partners and clients stopping you getting to your Business Development actions and plans. Does your week ever feel like a game of Diary Jenga? Do you keep telling yourself you’ll focus on business development “when things quiet down”? You carve out time, but then an…
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