Crafting a strong LinkedIn profile that gets you the results in a few simple steps
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

Now that people aren’t necessarily meeting face to face, LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is…

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post
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5 Sure-fire Tips to Generate Impact from Creating a Post in LinkedIn Publisher/Post

LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…

Fighting the “I don’t have time for this”. How to create daily habits for business development.
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Fighting the “I don’t have time for this”. How to create daily habits for business development.

‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…

Your checklist to expertise: 6 daily habits you must have to become a rainmaker
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Your checklist to expertise: 6 daily habits you must have to become a rainmaker

Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…

How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria
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How to differentiate and make your firm stand out when you sell a commodity service and risk Price being the major buying criteria

In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…

The definitive guide to ‘creating’ content marketing (even when you don’t have the time)
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The definitive guide to ‘creating’ content marketing (even when you don’t have the time)

According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…

Boosting your online visibility: What makes for good content on LinkedIn?
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Boosting your online visibility: What makes for good content on LinkedIn?

With the COVID-19 crisis and social distancing measures imposed around the world (at the time of writing), a lot of lawyers, accountants, consultants, and overall experts in professional services, are being forced to reconsider their business development efforts. Now that large networking events are not allowed or highly restricted around the world, LinkedIn has become…

The 4 ingredients you need to understand to start getting more referrals
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The 4 ingredients you need to understand to start getting more referrals

Have you ever sat there and wondered how to get referrals? After all if you listen to your partners, supposedly all you have to do is ‘get yourself out there’. You wouldn’t be the first accountant, lawyer or consultant in practice who has wondered how they are going to win their own client work. And…

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

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