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In the absence of differentiation, price is the ultimate deciding factor. It’s a painful truth to accept, but that is often what ends up happening with commodity sellers. Nobody wants that, nobody wants to get dragged into a price war where they have to resort to price concessions, but it’s really difficult to differentiate your…
While many of us may know that the key to modern marketing is content, the problem usually is time. How do we create enough content to position ourselves as an expert when we don’t have the time? This article outlines the three ways of creating content marketing in less time. 3 ways to produce content…
If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? You may not have a say about what’s on your firm’s website, but you do have complete control over your social media. This is where this article comes in. With…
Are you fed up of being a mute spare wheel in pitch meetings? Are you sick of being stuck behind your partners’ shadow? Do you wish you could exude charisma and gravitas so that you stand out for once? Many professionals looking for tips on pitching have asked us these questions, but what they didn’t…
One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…
Most people use LinkedIn for business, with no real purpose, and then wonder why they don’t get leads from it. Does this sound familiar? Do you know that you should be using LinkedIn for your networking but you don’t know how? If you’re wondering how to generate leads from LinkedIn, here is how to do it…
What are the greatest barriers to effective business networking? Every lawyer, accountant, and consultant knows that business networking is an essential component for career success; they invest time and effort building their list of contacts and developing the relationships with people as they know it’s key to business growth. Although like many smart, talented people,…
There’s nothing more disheartening than losing a tender. After all the late nights, early morning coffees, and pestering (or being pestered) for essential information, it’s a real kick in the teeth when all that effort on writing a bid doesn’t end in success. There are no prizes for coming second… So what can you do…
It’s too hard! I don’t know where to start! How to find the time for business development? I’m a good technician…I won’t do it. Sound familiar? If I am honest, the biggest thing that holds so many great lawyers, accountants and consultants from progressing their career is knowing how to find the time for business…
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