The ultimate guide to putting together your networking strategy to save you time (and heart ache)
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The ultimate guide to putting together your networking strategy to save you time (and heart ache)

ByHeather Townsend

Probably the biggest waste of time I see lawyers, accountants and consultants do with their business development, is to network without a clear purpose or strategy. It isn’t helped by many firms asking their people to sub in for another person at the drop of a hat either.  Having a personal networking strategy that you…

8 tried and tested tips to keep the faith with your business development efforts
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8 tried and tested tips to keep the faith with your business development efforts

ByHeather Townsend

So many working in professional service firms are shocked when they realise that they are expected to go out and win work. They don’t consider themselves as working in “sales” and can’t work out how to fit it in. If you want to progress your career, you need to get over these thoughts and start…

How to create your own client following
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How to create your own client following

ByHeather Townsend

How do I create my own client following? I’m often asked this question on a webinar. The truth is, it’s hard. But it’s not impossible. Time can be a constant enemy or an ally when it comes to networking. So the real question is, how do you create your own client following and still have…

5 ways your online footprint helps you sign up the right clients quicker
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5 ways your online footprint helps you sign up the right clients quicker

ByHeather Townsend

Every lawyer, accountant, and consultant is looking to save time doing business development. What many professionals don’t know, however, is that they can do just that by building their online footprint. Actually finding and making the time to grow their own client portfolio is one of the biggest challenges for potential partners and that’s partly…

Everything you ever wanted to know about choosing your niche
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Everything you ever wanted to know about choosing your niche

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. This may not make sense right off the bat, but it does when you think about it. Having a goal or a target to hit puts you on a path to success,…

Five essential steps to find your niche
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Five essential steps to find your niche

ByHeather Townsend

When you fined a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic. “That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?” We’ve laid out the five essential steps that you need to take to…

9 tried and tested tips to keep the faith with your business development efforts
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9 tried and tested tips to keep the faith with your business development efforts

ByHeather Townsend

I’m sure we’ve all been in that stomach-churning position of wondering just exactly where our next new decent client is coming from, especially if we’ve recently taken a leap of faith to start winning our own clients. It’s truly gut-wrenching, particularly when you’ve been actively getting your name out there and supposedly doing the right…

8 tips to help you spend less time networking but more time winning business
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8 tips to help you spend less time networking but more time winning business

ByHeather Townsend

If you want to make partner you need to show you can win business. It is often the lack of a client following that stops so many talented professionals from making the step up to partner. One of the biggest barriers I hear potential partners tell me about is actually finding and making the time…

6 ways to politely reject client requests
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6 ways to politely reject client requests

ByHeather Townsend

Sometimes it’s necessary to say no to requests. This is true, whether it’s a new client or a long-term client requesting additional work. This alone can be a scary thought, especially since progressing to partner takes you building your own book of business. But sometimes it is necessary. You must do it in order to…

7 deadly business development mistakes – which ones are you making?
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7 deadly business development mistakes – which ones are you making?

ByHeather Townsend

The days when you could get to partnership as a brilliant technician are long gone… Even if you only work on very big-ticket items, to get to be a Magic Circle, Big Law, Big 4 partner or partner at a large firm you still need to have proved your ability to win work and be…

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