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Download Now FREE GUIDE HOW TO WRITE A CAST-IRON BUSINESS CASE FOR PARTNERSHIP Need to write your business case for partnership? Not sure what you need to include or how much detail you need to go into? Our ‘Guide to creating your business case’ is an easy-to-understand, step-by-step guide written for accountants, consultants, lawyers and engineers on…
Do you know the 4 things you should do before writing your Business Case? Don’t just sit down and start writing! In this post we will focus on what you need to do BEFORE you actually start writing your Business Case for partnership. Your Business Case needs to be built ideally 3 years out from…
We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…
Given how hard it is to make partner in a Big 4 firm, you can be forgiven for making this mistake. Creating the perfect Big 4 Business Case for partner (or director) will take significant time. However, this mistake scuppered one of our client’s admission to the partnership last year. Read on for more details….
This post is taken from an extract from the transcript of one of my recent webinars on “how to win your first client…..and then your second and third”. Heather (HT): The people I see that become very successful at business development are actively making choices every day. These choices tend to fall into these categories,…
Over the last few years we have been advocating using a tool called a one-page Talk Sheet to communicate your Business Case for partnership in your firm. In fact, this tool is probably the most important tool you can use when on partner track (or if you want to get onto partnership track). In this…
I regularly speak to audiences of lawyers, accountants and consultants about the challenges of making partner. In my talks I often share the ten lessons that my clients have learnt along their journeys to make partner. In this blog post I am going to share the tenth and final lesson; starting working towards your partner…
I had an interesting conversation today where perception was at the heart of the conversation. Here is how the conversation went: Them: One man bands really don’t want to put their hands into their wallets and buy business coaching. That’s why I need to target larger corporates Me: Actually we find the opposite. Small businesses,…
What makes a strong Business Case for partner? The best and most effective partnership Business Cases continually verify and quantify all the statements within them. In this article, I discuss what data is required and how to use it to strengthen your Business Case for partner. What is your evidence that you can win business?…
How to make sure that you truly ace your presentation of your business case at your partnership panel interview? This is an extract of an interview that I gave to Errol Williamson a few years ago. Errol Williamson: First question, your recent blog ‘How to make partner.com’ on your website provided five essential elements…
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