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Most firms require their potential partners to create a partner promotion business case. Typically there are only 7 types of partner promotion business cases. Once you know your Business Case type, you can increase its impact and persuasiveness. In this article, I examine all 7 types of Business Cases and discuss the strategy you need to…
Do you or your practice know how to deliver good client service? Read this article for tips and techniques to deliver excellent client service every time.
YOUR CHALLENGE I need to build a partner-sized client portfolio Free Guides Boost your referrals by downloading this FREE ebook: Referralology In the ebook you’ll learn: How to successfully ask for referrals from friends and your network without risking the relationship How to get your existing clients to send you high quality referrals so you…
The Christmas Party festive networking season is already upon us! In this article, I will be exploring how to make it through Christmas networking in one piece. Last year I wrote 5 good ways to eat, drink, network and be merry this Christmas season. In that article, I suggested: Don’t feel you need to accept every…
Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…
Sometimes, the only opportunity you have to talk formally about your career ambitions is in your annual appraisal. This is a great opportunity to demonstrate your readiness for partner. However, many senior associates and directors blow this opportunity by not preparing properly for this very important conversation. In this article I will share with you…
When you start a marketing plan, clients don’t normally fall out of thin air. Nor will every meeting instantly turn into a golden relationship. When accountants or lawyers are marketing, it takes time to build your brand, form strong introducer relationships, and generate awareness within the internal and external marketplaces. The early days of marketing…
Litigation is impossible to sell. After all you can’t just pick up a phone and cold call a prospect to see if they have a dispute and need your services. Nor do most rational people want to be a situation where they are in a dispute with someone. So therefore, how DO you sell your…
I’m sure we’ve all been in that stomach-churning position of wondering just exactly where you next new decent client is coming from. Or whether you are taking a leap of faith to start to win your own clients. It’s truly gut-wrenching, particularly when you have been actively getting your name out there and supposedly doing…
How to make partner in a Big 4 accounting firm (EY, Deloitte, KPMG and PwC) To make partner in a big 4 accounting firm (EY, Deloitte, KPMG and PwC) is often seen as the pinnacle of achievement for an Accountant or Consultant. However, many talented professionals fail to make it to partner at a Big…
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