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What needs to go in the 12-month marketing plan for your business case for partner
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What needs to go in the 12-month marketing plan for your business case for partner

A key component of a partnership business case is the 12-month marketing and business development plan. This is where you set out exactly what you will do, in terms of marketing and business development, to achieve the promise of your partnership business case.  Here’s what you should include in the 12-month marketing and business development…

WELCOME TO OUR CAREER KITBAG!

WELCOME TO OUR CAREER KITBAG! Thanks for clicking through from Big4.com. It’s great to see you here. Welcome to our Career Kitbag, where you have over 40 free resources to download. These resources, guides, workbooks, fact sheets, self-assessments, and many more, have been written by me, Heather Townsend, the author of the award-winning and best-selling,…

Our Coaches

Our team of coaches have between them over 60 years experience of helping professionals in practice progress their careers, make partner and build a partner-sized client portfolio.  Heather Townsend Heather Townsend is the leading global expert in what it takes to move from senior fee earner to partner – and when you get there, stay…

What to prioritise in your first 3 months as Partner
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What to prioritise in your first 3 months as Partner

After years of hard work and dedication, you’ve finally reached the mountain top – you’ve been named partner. However, the trouble with achieving these huge career goals is that we often don’t know what to do next. You see, once the celebrations come to a close, many people begin to notice their anxieties creeping in,…

Your top six priorities when you are successful in the partnership admissions vote
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Your top six priorities when you are successful in the partnership admissions vote

Firstly, well done for making it to partner! You have probably made the biggest and toughest step up you are ever going to make in your career. In the few months before your appointment to partner becomes permanent, you have some essential activities to see to. Here is what to do after you make partner…

What happens after the partnership vote?
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What happens after the partnership vote?

The Partnership Vote signals the end of Partner Track, and regardless of where you ended up, you have work to do! In this article, we outline the steps you need to take whether you were successful in the vote or you won’t be making partner this time around. *This blog is an excerpt from chapter…

Vikki Bentwood

Vikki Bentwood

Vikki Bentwood, former head of marketing and business development for independent law firms, has over 18 years of experience helping lawyers, partners and senior professionals in practice grow their client portfolios. Before she stepped into the world of law she grew and sold her own internet business. She has mentored professionals to devise achievable business development…

How to kick-start your career when you’ve got stuck
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How to kick-start your career when you’ve got stuck

Are you feeling stuck in your career? Have you lost your mojo? Are you bogged down by the same old, same old, but try as you might, you can’t put your finger on what you really want and what to do about it? Despite what you might see on social media, there are plenty of…

5 secrets to make that first day back to work as productive as possible
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5 secrets to make that first day back to work as productive as possible

Do you know that dip in productivity that you get after coming back from vacation? Where the first couple of days or even that first week goes slowly, and you tell yourself that you’re just getting back into the groove of things? This is what is known as the ‘post-vacation blues’ and many lawyers, accountants,…

Crafting a strong LinkedIn profile that gets you the results in a few simple steps
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

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