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There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…
‘That’s just too hard!’, ‘I don’t know where to start!’, ‘How to find the time for business development?’, ‘…but I’m a good technician…I don’t need to win new businesses’. Sound familiar? Quite frankly, the biggest thing that holds so many great lawyers, accountants, and consultants from progressing their career is knowing how to find the…
Using check-lists may not sound “fun” or “creative” or anything like the reason you went into law, accountancy or consultancy, but they are essential if you want to turn on a reliable tap of new business leads coming to you. (Which then becomes the basis of your Business Case for partnership.) They are essential if…
According to HubSpot’s ‘Not Another State of Marketing Report,’ almost 70% of businesses are actively investing in content marketing in 2020. I don’t know about you, but that certainly does suggest that content is in fact, King! While many of us may know that the key to modern marketing is content, the problem usually is…
Job seeking is a tough, time-sucking activity that is a lot of work for very little reward – but alas, it needs to be done. Whether you are looking for a different role or a new opportunity, there are three things that professionals always seem to skip when hunting for a new job; three things…
One of the challenges that many lawyers, accountants and consultants face is not just producing content, but understanding why producing, sharing and curating content is so important now for business development. Whether you understand it or not, it’s a fact that the content you share and how you show up online is key to building…
Every lawyer, accountant, and consultant knows networking is an essential component for career success; they invest time and effort building their list of contacts and developing the relationships with people as they know it’s key to business growth. Although like many smart, talented people, they know just how essential it is to execute networking properly,…
Getting back in touch with people is something that many of us find difficult; regardless of the reason that we want to reach out, it seems that the longer we leave it, the harder it gets. This is true for your personal circle and also for your business network too. Even with understanding the value…
Social media has long been a great way to increase your profile and get recognised, but it has perhaps never been quite so essential as it is now. With tech and AI continuously on the rise, building a strong social presence is crucial. If you’re looking for a new role in the modern world, this…
There is more than one trail to the summit of a mountain. The same is true for job hunting. There are many strategies, many channels that you can use to find your ideal role, but like the trails to the top of a mountain, there are only a few consistent ways that result in success…
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