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I had an interesting conversation today where perception was at the heart of the conversation. Here is how the conversation went: Them: One man bands really don’t want to put their hands into their wallets and buy business coaching. That’s why I need to target larger corporates Me: Actually we find the opposite. Small businesses,…
What makes a strong Business Case for partner? The best and most effective partnership Business Cases continually verify and quantify all the statements within them. In this article, I discuss what data is required and how to use it to strengthen your Business Case for partner in your firm What is your evidence that you…
How to make sure that you truly ace your presentation of your business case at your partnership panel interview? This is an extract of an interview that I gave to Errol Williamson a few years ago. Errol Williamson: First question, your recent blog ‘How to make partner.com’ on your website provided five essential elements…
If you want to make partner in your law firm, accountancy firm or consulting firm, you will be asked to submit a business case for partnership. Do you know what you will need to demonstrate, evidence or prove in your business case for partner? Wouldn’t it be nice if your firm provided a sample business…
How to construct a compelling Business Case for partnership Thinking of writing your Business Case? Perhaps you’ve been asked to present your Business Case for partner in a few weeks time, but you have no idea where to start. We have worked with many clients to help them to write compelling and persuasive Business Cases…
In this post, we look at how to build a Business Case for partnership when you are in industry and looking to return to practice as a partner. After working with people aiming to make partner, we know that considerable numbers of people are returning from industry into practice. Incentivised by the chance of finally achieving…
When someone asks how you’re going to grow your practice, most people’s answer is some version of: win more clients. But winning more work is only one of five and a half ways to grow a practice. And it’s not always the highest-leverage one. If your Business Case feels vague, e.g. lots of good intentions,…
How many times have you thought: “I’ll put myself forward for partnership when I feel more confident”? Or “I’ll start leading that client meeting when I’m sure I know what I’m doing”? Here’s the problem: you’re waiting for a feeling that only comes after you’ve done the thing, not before. The confidence gap isn’t about…
You’ve decided 2026 is your year. You’ve identified your ONE BIG FOCUS. You’ve blocked out time in your diary. You’re ready to go. But here’s what usually happens: you go too hard, too fast. You try to overhaul everything at once. You add business development on top of your crushing workload. You say yes to…
It’s early January. Fresh notebook. New determination. Clear goal: this is the year you make serious progress towards partnership. You’ve written down your intentions: “Build my profile. Win more work. Delegate more” By February, that notebook is buried under client files. By April, you’ve given up pretending. By December, you’re making the same promises for…
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