Search Results for: business development

The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work
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The Profit Margin Episode: Why Growing Your Practice Isn’t Just About Winning More Work

Most Business Cases are built around one thing: winning more clients. But your partners aren’t just looking at your revenue ambitions. They’re looking at whether you think commercially; whether you understand margin, efficiency, and what it takes to build something sustainable. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have…

The 5.5 processes you need to manage to have a sustainable practice
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The 5.5 processes you need to manage to have a sustainable practice

When someone asks how you’re going to grow your practice, most people’s answer is some version of: win more clients. But winning more work is only one of five and a half ways to grow a practice. And it’s not always the highest-leverage one. If your Business Case feels vague, e.g. lots of good intentions,…

The Confidence Gap: Why Feeling ‘Ready’ is Overrated
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The Confidence Gap: Why Feeling ‘Ready’ is Overrated

How many times have you thought: “I’ll put myself forward for partnership when I feel more confident”? Or “I’ll start leading that client meeting when I’m sure I know what I’m doing”? Here’s the problem: you’re waiting for a feeling that only comes after you’ve done the thing, not before. The confidence gap isn’t about…

Your next 90 days: how to get started and not burn out
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Your next 90 days: how to get started and not burn out

You’ve decided 2026 is your year. You’ve identified your ONE BIG FOCUS. You’ve blocked out time in your diary. You’re ready to go. But here’s what usually happens: you go too hard, too fast. You try to overhaul everything at once. You add business development on top of your crushing workload. You say yes to…

The January Reality Check: how to make stuff actually happen
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The January Reality Check: how to make stuff actually happen

It’s early January. Fresh notebook. New determination. Clear goal: this is the year you make serious progress towards partnership. You’ve written down your intentions: “Build my profile. Win more work. Delegate more” By February, that notebook is buried under client files. By April, you’ve given up pretending. By December, you’re making the same promises for…

Stop Waiting for Permission: Why 2026 is Your Year to Act
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Stop Waiting for Permission: Why 2026 is Your Year to Act

Picture this: It’s December 2026. You’re looking back at the year, and once again, you haven’t moved your career forward. Not really. You meant to. You had good intentions in January. But somehow, twelve months slipped by whilst you waited for the right moment, for your partners to give you clearer guidance, for your workload…

To Say Yes or No? How to be seen as a good firm citizen without burning out
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To Say Yes or No? How to be seen as a good firm citizen without burning out

Picture this: You’re on the partnership track. Your partners want to see you being a good firm citizen – getting involved in office initiatives, social mobility programs, pro bono work, workplace culture activities. So you say yes. You say yes again. And again. But now you’re stretched thin. Your utilisation is suffering. You’re working longer…

Stop waiting to build your network of introducers
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Stop waiting to build your network of introducers

Are you waiting until you make partner to start building your referral network? Do you struggle to get referrals from your contacts because they don’t really understand what you do? If you’re wondering when the right time is to start nurturing relationships that could send work your way, this episode of the How to Make…

Lines and nodes to depict networking
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How to generate more work from your network whilst doing less networking

Here’s how to go from coffees to instructions whilst spending less time ‘networking’ and more time winning work. Do you ever feel like your networking is like “chucking jelly at a wall and hoping some of it will stick?”. It’s a common feeling; you’re busy with coffees and events, but it’s not translating into meaningful…

Silhouettes blacked out with one highlighted
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How to become a recognised expert in your field

This is what I have done over the years to become a recognised expert in helping people make partner, and when they get there, stay there. Do you want to become a recognised expert in your field? For clients and work to come to you based on your known expertise? In this episode, I’m sharing…

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