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Most people use LinkedIn for business, with no real purpose, and then wonder why they don’t get leads from it. Does this sound familiar? Do you know that you should be using LinkedIn for your networking but you don’t know how? If you’re wondering how to generate leads from LinkedIn, here is how to do it…
The LinkedIn Marketing Blueprint for professionals in practice Discover the fastest, simplest and most practical approach to winning clients when you are stuck at home by using LinkedIn The LinkedIn Marketing Blueprint is a step-by-step guide, created by the author of ‘The Go-To Expert’ and ‘The Financial Times Guide To Business Networking’ that shows you…
I recently did some online research before having a new business meeting with a local firm. As the firm wanted to use social media more effectively I had a look at over 15 of their fee earners’ LinkedIn profiles. Like many firms of their size and maturity, the results of my research didn’t shock me….
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. This is the second half of our article on how your LinkedIn profile can help in your job search. You can…
Have you updated your LinkedIn profile recently? Your LinkedIn profile is your shop window to recruiters and potential employers, and the first place which potential recruiters will look when they are considering contacting you. Here are our top twelve tips to make sure your LinkedIn profile is found by the RIGHT people: 1. Consider your…
In the past month I’ve been working with managers and directors from a large firm of accountants on how they use online networking to win clients. Naturally this has involved a deep dive into LinkedIn and how they use this ‘on purpose’ and effectively. I was less than impressed when LinkedIn brought out its completely…
If you’ve created your LinkedIN Profile and are waiting for something to happen next, it’s likely that you won’t see any benefit in being there at all! There are still many professionals in practice, who are wondering what is the next stage to winning business via LinkedIn. After all, having a decent profile is a…
You can save time with your business development activities by using social media such as LinkedIN for networking. Let’s look at what needs to go into your daily routine on LinkedIn to use it as a great business development tool. The daily LinkedIn routine I will describe will allow you to ditch at least one…
When someone asks how you’re going to grow your practice, most people’s answer is some version of: win more clients. But winning more work is only one of five and a half ways to grow a practice. And it’s not always the highest-leverage one. If your Business Case feels vague, e.g. lots of good intentions,…
Have you ever had a partner read your Business Case and ask: “But why should it be you? And why now?” That can feel deflating. Especially when you’ve spent years building your practice and the answer feels obvious to you. But here’s the truth: the vast majority of Business Cases never answer those two questions…
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