Search Results for: your niche

Everything you ever wanted to know about choosing a profitable niche
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Everything you ever wanted to know about choosing a profitable niche

ByHeather Townsend

In the second of our newly published ‘The Go-To Expert‘ inspired blog posts (get your free chapter of the book here) we round up the many posts on this blog about choosing and capitalising on your niche. You will find plenty of advice to help you choose and capitalise on your niche. Business Development Clinic: 6…

3 tips to help you decide on whether to focus on a niche
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3 tips to help you decide on whether to focus on a niche

ByHeather Townsend

In many of our previous blogs we have discussed how to find your niche. (See 5 steps to finding your niche – part 1 and part 2, business development time savers: have a niche – part 1, part 2, part 3) You could say that we have examined the sixty million dollar question of helping…

Business Development Time Savers: Have a niche – Part 3
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Business Development Time Savers: Have a niche – Part 3

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. In yesterday’s post we answered the question whether having a niche would mean you would have to turn business away. (no!) In today’s post, we will look at possibly the next biggest…

Business Development Time Savers: Have a niche – Part 2
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Business Development Time Savers: Have a niche – Part 2

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. However, many professionals resist having a niche because they are worried about turning business away.  Let’s deal with this one, once and for all – will I have to turn business away…

Business Development Time Savers: Have a niche – Part 1
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Business Development Time Savers: Have a niche – Part 1

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. Over the next few posts we are going to dig deep into the ‘why’, ‘who’, ‘what’ and how of a niche. Firstly, let’s consider what we actually mean by a niche… A…

5 easy ways to make the time to build your own client portfolio
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5 easy ways to make the time to build your own client portfolio

ByHeather Townsend

One of the hardest things to do when going for partner is to make the time to build your own client portfolio. Why? Well, when you are a director, salaried partner or associate, your partners are wanting you to be highly utilised. Business development is non-chargeable time – which often means it has to be…

What’s your soundbite?
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What’s your soundbite?

ByHeather Townsend

I have talked before about the importance of making an impact when you introduce yourself. (See Tip: introduce yourself with impact) However, when Jon and I were meeting with a potential new client last week, we identified that she was struggling with her soundbite. Interestingly, when we asked her what differentiated her, we got a very…

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