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The 2 essential components that your Business Case for partner or director as a lateral hire needs
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The 2 essential components that your Business Case for partner or director as a lateral hire needs

Over the last few months I’ve been reviewing lateral hire Business Cases for people who want to join a Big 4 firm or large firm as a lateral hire at director or partner. Any Big 4, or large international accounting or law firm will want to have a lateral hire Business Case before they hire…

6 unexpected places to get ideas for content.
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6 unexpected places to get ideas for content.

One of the best ways to generate work is via content marketing or what was typically known as thought leadership. However, the problem with a content marketing approach is always having to come up with new ways to identifying content which will be valuable for your clients and prospects. It is so easy to get…

Use this attitude to get the maximum effectiveness from your business development efforts.
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Use this attitude to get the maximum effectiveness from your business development efforts.

 Over the last 6-12 months, I have been coaching many people who are very new to winning their own clients. Interestingly, they have all suffered from this one attitude problem. Your business development mindset is key to whether you win work or not. This blog post explains what this attitude is and how to get…

Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?
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Why is establishing a referral network essential for M&A or Corporate Finance Lawyers?

Are you a lawyer who is involved in deal making, i.e. M&A, Private Equity, Financing? You’ll know the importance of working to establish a referral network. This is because the route to generating work for deal makers is typically via an introducer or referral network. This blog post looks at a particular and common mindset…

5 super easy ways of producing highly valuable content without doing any writing.
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5 super easy ways of producing highly valuable content without doing any writing.

The people I work with often tend not to identify as ‘writers’. They are ‘numbers’ people or good at talking to people ‘face-to-face’ but not good with then writing stuff down. I get that. Each to their own. However, in today’s world, if you want to grow your profile and visibility, that means content. This blog…

How to create a sound bite that helps you easily win business
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How to create a sound bite that helps you easily win business

We are going to dig into Chapter 3 of my book The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business and explore in more depth the concept of a sound bite. On the surface of it, having a sound bite doesn’t sound that important if you work…

City Work
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How to get promoted to manager ahead of your peers

Professional service firms, especially law firms, accountancy firms and the Big 4, are all very competitive places. After all, these firms hire very bright talented people. It is not a surprise that the people around you are very ambitious for their career. This ambition may or may not include helping you further your career. This…

5 practical steps to going back into a partnership after a career break
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5 practical steps to going back into a partnership after a career break

Whatever your reasons for taking a career break, it can be daunting to start the process of getting a role back in a partnership. It’s fairly common to be worried about: are my technical skills up-to-date? it’s a challenging time for getting a new job, will it be possible for me to actually get a…

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6 essential questions to answer if you want a steady stream of referrals from your network

How to get referrals from your network Confidence is essential if you want to establish a good pipeline of work via referral from your network. But the question is how to get referrals from your network? However, you often only get the confidence when the work starts to come through by referral. It’s the age…

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