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Does the thought of posting on LinkedIn fill you with a sense of dread? Do you worry about how to avoid the “cringe” or that “icky feeling” of being too salesy? If you see business development on platforms like LinkedIn as a necessary evil, something that feels unnatural and uncomfortable, you are not alone. Many…
You may not feel comfortable on LinkedIN but if you want to be seen to be networking, building your profile and growing a referral network – all things that will eventually lead to winning new clients for your firm – it will pay huge dividends to get confident using it.
The right (and wrong) way to stand out on LinkedIn and win work and find new opportunities Many lawyers, accountants and consultants are being forced to re-evaluate their business development plans to include LinkedIn. The key question every professional I meet wants to know is how to stand out on LinkedIn. After all, there are…
How to approach prospects: a 4-step guide to LinkedIn Every professional has heard at some stage over the past couple of years that LinkedIn is a goldmine when finding new prospects. Like many though, they don’t know how to utilise it. Sound familiar? This article gives you a simple strategy for how to approach prospects…
The LinkedIn Marketing Blueprint for professionals in practice Discover the fastest, simplest and most practical approach to winning clients when you are stuck at home by using LinkedIn The LinkedIn Marketing Blueprint is a step-by-step guide, created by the author of ‘The Go-To Expert’ and ‘The Financial Times Guide To Business Networking’ that shows you…
Online networking in professional service firms has skyrocketed. And thanks to platforms like LinkedIn, thousands of people have continued to create new contacts, expand their network and establish meaningful connections. However, for many, online networking is still a relatively new concept. So, in response, we’ve created this step-by-step guide to teach you how to get…
LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….
LinkedIn has opened the floodgates to a world of professional content with their publishing platform. Top influencers are publishing their content on LinkedIn and in turn, a lot of professionals are seeking out content on the platform to read. With this fact alone, it’s no surprise then that lawyers, accountants, and consultants who are looking…
If you truly want to make the best out of your business development efforts in LinkedIn, you need to pay close attention to crafting a strong profile but also at the sort of content you are sharing there. In this fragment of our Progress to Partner Academy Virtual Masterclass “How to win work in only…
Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…
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