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How to choose what to specialise in (finding your niche)
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How to choose what to specialise in (finding your niche)

Building your own practice often means you need to be known for something in particular. This ‘something’ is often referred to as a ‘niche’. In today’s marketplace it is very difficult to make make partner as a generalist. In this article, based on an extract from Poised for Partnership, we explore how to find your…

Doing your due diligence: How to assess if your firm is solvent
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Doing your due diligence: How to assess if your firm is solvent

When you are admitted to the partnership as an equity partner, whether fixed share or full equity, you will be asked to make a large capital contribution to your firm. This means that you need to do your due diligence on your own firm, before formally accepting the offer of partnership. One of the areas…

Who do you need in your support team when you are on Partner Track?
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Who do you need in your support team when you are on Partner Track?

I’ve often talked about how being on Partner Track is a marathon, not a sprint. Therefore, like any good long distance endurance athlete, you will need a support team to help and support you along the way. In this article, taken from an extract from Poised for Partnership, I explore who should be in your support…

How to sell litigation and other ‘distressed services’
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How to sell litigation and other ‘distressed services’

Litigation is impossible to sell. After all you can’t just pick up a phone and cold call a prospect to see if they have a dispute and need your services. Nor do most rational people want to be a situation where they are in a dispute with someone. So therefore, how DO you sell your…

blogpost thumbnail for How to Make Partner website that says: How do I follow up without p*ssing off my potential client?
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How do I follow up without p*ssing off my potential client?

When you are waiting on a new client or lead to say ‘yes’, it can be a tense time. Are they serious? Have you won the work? Do you have the resources for the work? Will they answer your calls or emails? That’s the problem. You know you need to follow up, but what is…

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How to construct a speech which inspires a team to improve its performance

Motivating your team, particularly when the going is tough, is hard work. In this extract from an interview with Errol Williamson  I talk about how to get your team onside and motivate them to higher levels of performance. I’m Heather Townsend, author of Poised for Partnership and co-author of How to Make Partner & Still Have a Life….

9 secrets of Directors who successfully made it to Partner in a Big 4 firm – part 2
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9 secrets of Directors who successfully made it to Partner in a Big 4 firm – part 2

How to make partner in a Big 4 accounting firm (EY, Deloitte, KPMG and PwC) To make partner in a big 4 accounting firm (EY, Deloitte, KPMG and PwC) is often seen as the pinnacle of achievement for an Accountant or Consultant. However, many talented professionals fail to make it to partner at a Big…

big 4 accounting firms
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Seven main differences between working for Big 4 and Mid-Tier firms

Working in Big 4 or Mid Tier Firms – what are the differences? Working for one of the Big 4 – KPMG, EY, Deloitte, or PwC – is often seen as the best career for accountancy and consultancy professionals. It’s certainly great for the CV, but how different is the experience from working in a…

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