Search Results for: referrals

Crafting a strong LinkedIn profile that gets you the results in a few simple steps
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Crafting a strong LinkedIn profile that gets you the results in a few simple steps

ByHeather Townsend

LinkedIn has become the place for professionals to network, as it is the social media platform where people network for mainly business reasons. It also has most of the decision makers you want to meet on it. When those decision makers ‘Google’ your name, LinkedIn is usually the first place that they will find you….

Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients
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Helping your clients go through the Buying Journey: How do you get your content to do your heavy lifting with clients

ByHeather Townsend

There are a lot of misconceptions around business development and content creation in the professional services world. The first of them being that it takes too much time. The second is that, as a lawyer, accountant or consultant, you need to sell your services. And these two are simply not true. If you want your…

How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities
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How to check that your LinkedIn profile is not negatively impacting the effectiveness of your business development activities

ByHeather Townsend

Did you know that before speaking to someone for the first time, a lot of potential clients check out their firm’s website and LinkedIn profile? According to the Hinge Research Institute, a whopping 81% of clients will look at the website of potential suppliers before making contact, 63% will search online, and 60% will check…

4 key ways to get more leads from LinkedIn (and how to do this consistently)
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4 key ways to get more leads from LinkedIn (and how to do this consistently)

ByHeather Townsend

Most people use LinkedIn for business, with no real purpose, and then wonder why they don’t get leads from it. Does this sound familiar? Do you know that you should be using LinkedIn for your networking but you don’t know how? If you’re wondering how to generate leads from LinkedIn, here is how to do it…

How to use social media to find your next role (8 not-so-secret tips!)
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How to use social media to find your next role (8 not-so-secret tips!)

ByHeather Townsend

Social media has long been a great way to increase your profile and get recognised, but it has perhaps never been quite so essential as it is now. With the Coronavirus putting a halt on travel, preventing large events for the foreseeable future, and throwing a spanner in the works with just meeting face-to-face, job…

The ultimate guide to putting together your networking strategy to save you time (and heart ache)
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The ultimate guide to putting together your networking strategy to save you time (and heart ache)

ByHeather Townsend

Probably the biggest waste of time I see lawyers, accountants and consultants do with their business development, is to network without a clear purpose or strategy. It isn’t helped by many firms asking their people to sub in for another person at the drop of a hat either.  Having a personal networking strategy that you…

5 ways your online footprint helps you sign up the right clients quicker
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5 ways your online footprint helps you sign up the right clients quicker

ByHeather Townsend

Every lawyer, accountant, and consultant is looking to save time doing business development. What many professionals don’t know, however, is that they can do just that by building their online footprint. Actually finding and making the time to grow their own client portfolio is one of the biggest challenges for potential partners and that’s partly…

Everything you ever wanted to know about choosing your niche
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Everything you ever wanted to know about choosing your niche

ByHeather Townsend

One of the ways you can minimise the time you spend on business development is to focus on developing a niche for yourself. This may not make sense right off the bat, but it does when you think about it. Having a goal or a target to hit puts you on a path to success,…

Five essential steps to find your niche
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Five essential steps to find your niche

ByHeather Townsend

When you fined a niche of your own, it allows you to specialise and become the Go-To-Expert on your chosen topic. “That’s all very well” you may be thinking, “but how on earth do I work out what my niche should be?” We’ve laid out the five essential steps that you need to take to…

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